180.804 (22S) MCM Project Management
Überblick
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- Lehrende/r
- LV-Titel englisch MCM Project Management
- LV-Art Kurs (prüfungsimmanente LV )
- LV-Modell Präsenzlehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 33 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 17.03.2022
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The objective is to learn about different types of content production (podcasts, videos, blogs and print products). In course of the class, students will draft a concept for a media project that is ready to be implemented.
Lehrmethodik
This class consists of short lectures, interactive activities as well as group works. In addition, there will be guest speakers where students have the opportunity to network, ask questions and gain new insights.
Inhalt/e
The class will revolve around four types of content production: podcasts, videos, blogs and print products.
Students will learn the following:
- Advantages and disadvantages of these content types
- How to generate revenue streams
- How to market them
- A short overview regarding content production
- Important skills a content creator should possess
Curriculare Anmeldevoraussetzungen
Enrolled in the MCM Master's program
Prüfungsinformationen
Prüfungsmethode/n
Students will present their project at the end of the class. The concept will be summarized and reflected upon in a group paper.
Prüfungsinhalt/e
The content discussed in class, implemented in a project.
Beurteilungskriterien/-maßstäbe
The way the content is implemented. Students should demonstrate a general understanding of various types of content.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
-
Media and Convergence Project Management (OAM) (
2.0h KU / 4.0 ECTS)
- 180.804 MCM Project Management (2.0h KS / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Media and Convergence Project Management (OAM) (
2.0h KU / 4.0 ECTS)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)