604.111 (20W) Cases in International Marketing

Wintersemester 2020/21

Ende der Anmeldefrist
10.01.2021 23:59

Erster Termin der LV
14.12.2020 09:00 - 13:00 , Online Off Campus
Nächster Termin:
18.01.2021 08:30 - 14:30 , Online Off Campus

Überblick

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Präsenz-Lehreveranstaltungen und Umstellung auf Online-Prüfungen) erforderlich sein.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
LV-Modell
Onlinelehrveranstaltung
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
38 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
14.12.2020
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!

Zeit und Ort

Beachten Sie bitte, dass sich aufgrund von COVID-19-Maßnahmen die derzeit angezeigten Termine noch ändern können.
Liste der Termine wird geladen...

LV-Beschreibung

Intendierte Lernergebnisse

The aim of this course that will be held in the form of a comprised 3-day challenge is to connect students with a selected Carinthian exporting company in order to enhance understanding of the firm’s international business operations. Since this course is based on a real and for the company truly relevant business problem, students will be given the opportunity to develop analytical and problem-solving skills while – at the same time – gaining valuable first-hand experience by applying theoretical knowledge to practice. Students will work independently in groups (on a virtual platform) and finally present their results of analysis in the last session (by means of a presentation online). The cooperating firm will also be provided with a written report of the findings.

Please note that due to COVID-19 this course will be taught solely online.

Lehrmethodik inkl. Einsatz von eLearning-Tools

- Practical case/ business problem statement of a local Carinthian firm engaged in exporting activities.

- Group work (online)

- Written report

Inhalt/e

- Comprised 3-day challenge

- High degree of practice orientation

- The business problem of a selected Carinthian company with exporting activities will be presented by associates of the cooperating firm on January 18, 2021 (by means of a virtual presentation)  

- Solution-oriented in-depth group work (online platform)

- Final virtual presentation of analysis incl. results and recommendations

- Written report

Prüfungsinformationen

Prüfungsmethode/n

- Active online participation

- Final virtual presentation of analysis, results and recommendations 

- Written report

Prüfungsinhalt/e

Case/business problem statement, final online presentation and written report 

Beurteilungskriterien/-maßstäbe

Active online participation, virtual presentation of case analysis and written report

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)