604.100 (20W) International Marketing

Wintersemester 2020/21

Registration deadline has expired.

First course session
07.10.2020 08:30 - 12:30 Online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german International Marketing
Type Lecture
Course model Online course
Hours per Week 1.0
ECTS credits 3.0
Registrations 98
Organisational unit
Language of instruction English
Course begins on 07.10.2020
eLearning Go to Moodle course
Remarks (english)

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too.

The course will be taught online only in the winter semester 2020/21.

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

This course aims to develop the competencies, required for formulating, implementing and controlling marketing strategies in the international business environment.

By the end of the course, students will be able to:

  • Identify and discuss the idea of global business and markets and analyze the international value chain.
  • Describe different modes and incentives for internationalization of a firm.
  • Perform an analysis of the international marketing environment.
  • Identify international target markets and evaluate different market entry modes.
  • Discuss the marketing mix (product, price, distribution, communication) decisions for international target markets.

Teaching methodology including the use of eLearning tools

Lecture, Small case studies (including video cases), discussion, short group activity

Course content

Introduction to international/global marketing. Global companies and markets. Motives and barriers to internationalization. Theories of internationalization.
Evaluation of international target markets and market entry modes.
Marketing mix. Fundamental marketing mix decisions for international markets.


Literature

Hollensen, S. (2017): Global marketing, A decision-oriented approach (7thEd.), Pearson Education (selected chapters)

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Modified examination information (exceptional COVID-19 provisions)

Open Book Exam at Home 

Exam Dec. 18th: Remote Online Exam at Home

Examination methodology

Open Book Exam at Home


Examination topic(s)

Open Book Exam at Home: Textbook, slides

Assessment criteria / Standards of assessment for examinations

Open Book Exam at Home: Quality and quantity of responses to exam questions, line of argumentation, comprehensibility

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 19W.1)
    • Subject: International Marketing (Compulsory subject)
      • 3.1 International Marketing ( 0.0h VO / 3.0 ECTS)
        • 604.100 International Marketing (1.0h VO / 3.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: International Marketing (Compulsory subject)
      • International Marketing ( 0.0h VO / 3.0 ECTS)
        • 604.100 International Marketing (1.0h VO / 3.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: International Marketing (Compulsory subject)
      • International Marketing ( 0.0h VO / 3.0 ECTS)
        • 604.100 International Marketing (1.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2022/23
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2021/22
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2019/20
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2018/19
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2017/18
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2016/17
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.100 VO International Marketing (1.0h / 3.0ECTS)