602.426 (21S) Research Seminar Marketing (MIM) II
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II
- Type Seminar (continuous assessment course )
- Course model Online course
- Hours per Week 1.0
- ECTS credits 2.0
- Registrations 10 (20 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 10.03.2021
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
In 602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II, students present and discuss their own master thesis and get feedback from other students and the teacher.
Teaching methodology including the use of eLearning tools
Presentation and discussion
Course content
The Department of Marketing and International Management offers two research seminars:
602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research seminar MIM I
602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II
Students who are interested in writing their master thesis in marketing or just have started can attend the first seminar (602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research seminar MIM I). They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior.
When students have completed about two thirds of their master thesis they should attend the second seminar and present and discuss their own master theses (602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II).
Curricular registration requirements
Bachelor Degree and Courses in Marketing and Int. Management
Literature
look at Moodle
Examination information
Examination methodology
Presentation documents, oral presentations in class, class attendance and participation
Examination topic(s)
Based on students‘ masterthesis topics
Assessment criteria / Standards of assessment for examinations
Presentation documents, oral presentations in class, class attendance and participation
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Masterarbeit
(Compulsory subject)
-
Seminar zur Masterarbeit - Teil 2 (
1.0h SE / 2.0 ECTS)
- 602.426 Research Seminar Marketing (MIM) II (1.0h SE / 2.0 ECTS)
-
Seminar zur Masterarbeit - Teil 2 (
1.0h SE / 2.0 ECTS)
-
Subject: Masterarbeit
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 604.812 SE Research Seminar: International Marketing II | SE zur Masterarbeit aus Marketing II (1.0h / 2.0ECTS)
-
Sommersemester 2023
- 604.812 SE Research Seminar: International Marketing II | SE zur Masterarbeit aus Marketing II (1.0h / 2.0ECTS)
-
Wintersemester 2022/23
- 604.812 SE Research Seminar: International Marketing II | SE zur Masterarbeit aus Marketing II (1.0h / 2.0ECTS)
- Sommersemester 2022
- Wintersemester 2021/22
-
Sommersemester 2021
- 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
-
Wintersemester 2020/21
- 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
-
Sommersemester 2020
- 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
-
Sommersemester 2019
- 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)
-
Sommersemester 2018
- 604.812 SE Research Seminar: International Marketing II (1.0h / 2.0ECTS)