602.412 (20W) Special Topics in Consumer Behavior: International Advertising
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Tutor/Tutors
- Course title german Special Topics in Consumer Behavior: International Advertising
- Type Lecture - Course (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 58 (40 max.)
- Organisational unit
- Language of instruction Englisch
- possible language(s) of the assessment English
- Course begins on 11.01.2021
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
This course introduces the student to the unique challenges associated with developing andimplementing successful advertising campaigns globally. The course mixes both theoretical andpractical perspectives in addressing the dynamics of advertising as itfunctions within the international marketing mix. The course is designed to help students understandkey issues that advertisers must keep in mind in creating effective programsfor foreign markets: cultural norms and values, economic policies, legalconstraints, political environments, social contexts, and more. Both theprocess and product of international advertising are addressed – from researchand strategy development to creative execution and media planning.
Examination information
Modified examination information (exceptional COVID-19 provisions)
Online Exam
Examination topic(s)
The exam is based on all PowerPoint lecture material (50%) and all readings (50% -- textbook chapters 5, 7, 8, 9 and 10 as well as several articles). Exam will be in English and will consist of a combination of true/false and short answer questions.
Assessment criteria / Standards of assessment for examinations
- Exam (100 points)
- Culture & Ad Assignment (40 points)
- Responses to Reflexive Questions (10%)
The course is graded on a curve.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VC / 4.0 ECTS)
-
Special Topics in Consumer Behavior (
2.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 19W.1)
-
Subject: Marketing
(Compulsory elective)
-
6.6.3 Special Topics in Consumer Behavior (
0.0h VC / 4.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
6.6.3 Special Topics in Consumer Behavior (
0.0h VC / 4.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Electives I - Innovation, Marketing and Law (IML)
(Compulsory elective)
-
Special Topics: Consumer Behavior (
2.0h VK / 4.0 ECTS)
- 602.412 Special Topics in Consumer Behavior: International Advertising (2.0h VC / 4.0 ECTS)
-
Special Topics: Consumer Behavior (
2.0h VK / 4.0 ECTS)
-
Subject: Electives I - Innovation, Marketing and Law (IML)
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.412 VC Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 602.412 VK Special Topics in Consumer Behavior: International Advertising (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 602.421 VK Special Topics in Consumer Behavior: Online Video Streaming (2.0h / 4.0ECTS)
- Wintersemester 2013/14
- Sommersemester 2013
-
Wintersemester 2012/13
- 602.411 VO MIM-Grundlagen 2: Vorlesung Internationales B2B Marketing (2.0h / 3.0ECTS)
- 602.421 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2: Strategic Business-to-Business Marketing (2.0h / 4.0ECTS)
- 602.422 VK Special Topics MIM / MIM-Grundlagen 3/ MIM-Vertiefung 2/ Medienmanagement: Current Issues in Advertising (2.0h / 4.0ECTS)
-
Wintersemester 2011/12
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)
-
Wintersemester 2010/11
- 602.412 VP MIM-Grundlagen 3a: Übung/ Medienmanagement: International Advertising (2.0h / 3.0ECTS)