180.813 (21S) Principles of Media Economics and Media and Convergence Management II (OAM)
Überblick
Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Principles of Media Economics and Media and Convergence Management II (OAM)
- LV-Art Vorlesung
- LV-Modell Onlinelehrveranstaltung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 58
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 04.03.2021
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Course participants should …
… get to know central strategic and operational tools that are applied in the area of media and convergence management
… become familiarized with the most important media theories as well as develop an awareness for the interrelation between media and advertising and further also understand the characteristics of global media markets
… be informed about media companies‘ potential organizational structures
… be given an overview on media convergence, the special character of new media as well as convergence management
… gain insights into the fundamentals of cross-media and international Management
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lecture
Inhalt/e
The Principles II course mainly focuses on Media and Convergence Management. Important topics are: Strategic and Operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.
Topics:
- Strategic Media Management
- Operative Media Management
- Media and Advertising
- Media and Advertising Practice
- Fundamentals of Media Theories
- Media and Organization
- Media Convergence, New Media and Convergence
- Cross-Media Management
- Media and Globalization
Recommended before taking this class:
Principles of Media Economics and Media and Convergence Management I
Literatur
A literature list will be provided in the first lecture.
Prüfungsinformationen
Prüfungsmethode/n
Written exam
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
-
Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
- 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 3. Semester empfohlen
-
Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
-
Fach: Organisational Communication and Media Management (OAM)
(Pflichtfach)
- Masterstudium Medien, Kommunikation & Kultur
(SKZ: 841, Version: 20W.1)
-
Fach: Media and Convergence Management
(Wahlfach)
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
- 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
8.1 Principles of Media Economics and Media and Convergence Management I ODER II (
0.0h VO / 4.0 ECTS)
-
Fach: Media and Convergence Management
(Wahlfach)
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)