180.806 (20W) Principles of Business Management I

Wintersemester 2020/21

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Erster Termin der LV
09.11.2020 09:00 - 12:00 , Online Off Campus
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Überblick

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Präsenz-Lehreveranstaltungen und Umstellung auf Online-Prüfungen) erforderlich sein.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Principles of Business Management I
LV-Art
Vorlesung
LV-Modell
Onlinelehrveranstaltung
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
40
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
09.11.2020
eLearning
zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

Course objectives & learning outcomes

The objective of this course is to introduce students with the applied informatics or media & communication studies background (BA degree) to the fundamental concepts, theories and tools in business studies. After successful participation at this course, students should be able to:

Discuss the fundamental processes in a business venture and define the terms of enterprise success and ethical behavior/social responsibility.

Identify the relevant elements of the business environment, assess their influence to the business venture and design adequate response to the environmental challenges.

Explain the business strategy concept and determine long-term goals for a business venture.

Describe the nature of business management and discuss the functions performed by a business manager (planning, organizing, human resource management, leadership and controlling).

Describe the nature of the marketing process and consumer behaviour. Discuss how products & services are developed, priced, distributed and promoted.

Describe the use of financial reports in a business and explain the basic elements of financial management and investing.


Prerequisites

No previous business knowledge/experience required.

Literatur

Tentative content of the course Principles of Business Management I:

  1. Understanding, analysing and responding to business environment (Ebert & Griffin, Chapters 1-3).

Topics: National and global business environment. Scanning the environment.  PEST and SWOT analyses. Business ethics. Social responsibility of a business. Entrepreneurial businesses and entrepreneurship.

  1. Business managers and managerial process (Ebert & Griffin, Chapters 4-10).

Topics: Managers and the managerial jobs. The management process. Organizing and organizational structures. Employee behaviour and motivation. Leadership and decision-making. Human resource management.

Prüfungsinformationen

Prüfungsmethode/n

Class Participation, Written exam & assignment 

Course evaluation of the course Principles of Business Management I:

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of analysing the business environment and managing a business venture. The remaining 25% of the grade will be assigned on the basis of active class participation.

Beurteilungskriterien/-maßstäbe

Course evaluation of the course Principles of Business Management I:

Course evaluation will be based on a written exam (quiz), which comprises 50% of the grade. Another 25% of the grade will be based on an individual written assignment, related to the topics of analysing the business environment and managing a business venture. The remaining 25% of the grade will be assigned on the basis of active class participation.


Course participation

Students are required to actively participate at classes and at the previously announced written exam & assignment. All students who are unable to do so, should advise lecturers in advance. Provided this is done in time, there will be an additional examination opportunity.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Ergänzungsfach III (Complementary Subject III): Management Skills (Pflichtfach)
      • Principles of Business Management I ( 2.0h VO / 4.0 ECTS)
        • 180.806 Principles of Business Management I (2.0h VO / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.806 VO Principles of Business Management I (2.0h / 4.0ECTS)