180.600 (20W) Methods I: Basic quantitative methods

Wintersemester 2020/21

Registration deadline has expired.

First course session
14.10.2020 08:30 - 12:30 V.1.27 On Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Methods I: Basic quantitative methods
Type Seminar (continuous assessment course )
Course model Blended learning course
Online proportion 10%
Hours per Week 2.0
ECTS credits 4.0
Registrations 8 (15 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 14.10.2020
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
List of events is loading...

Course Information

Intended learning outcomes

Vermittlung von Kenntnissen über relevante grundlegende quantitative Methoden. Eigenes Vertiefen der Methodenkenntnisse an praktischen Beispielen (kleines Marktforschungsprojekt, das mit SPSS ausgewertet wird). Vermittlung von Grundkenntnissen in SPSS.

Teaching methodology including the use of eLearning tools

Kombination aus theoretischer Einführung und praktischem Anwendungsteil (Anwendung von SPSS).

Course content

Einführung in die grundlegenden quantitativen Methoden  - theoretische Einführung und praktische Anwendung mittels eines empirischen Projektes.

Themen:

  • Grundlagen der empirischen Forschung
  • Vorstellung der grundlegenden quantitativen Methoden
  • Konzeption und Durchführung eines eigenen Marktforschungsprojektes
  • Fragebogenkonzeption
  • Datenerhebung
  • Dateneingabe
  • Datenauswertung mittels adäquater quantitativer Methoden und SPSS
  • Vermittlung von grundlegenden Kenntnissen in SPSS

Literature

Wird zu Beginn der LV bekannt gegeben.

Intended learning outcomes

Promotion of knowledge of relevant basic quantitative methods. Deepening of methodological knowledge based on practical examples (small market research project, to be analyzed with SPSS and AMOS). Introduction to the statistics programs SPSS and AMOS.

Teaching methodology including the use of eLearning tools

Combination of theoretical introduction and practical part (application of SPSS).

Course content

Introduction to the relevant basic quantitative methods – theoretical introduction and practical part consisting of an empirical project.

Topics

  • Market Research Basics

  • The Market Research Process

  • Designing a Questionnaire

  • Data Collection

  • Data Analysis Methods: Correlation, (Logistical) Regression, Variance, Conjoint, Factor, Cluster, Discriminant, and Causal Analysis (SEM)

  • Introduction to SPSS and AMOS

  • Practical Part (application of the theory with specific examples)

Literature

A detailed literature list will be provided at the beginning of the course.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Mündlich und schriftlich

Examination topic(s)

Vorstellung des empirischen Teils der Doktorarbeit oder Vorstellung einer statistischen Methode und Abgabe einer schriftlichen Zusammenfassung

Assessment criteria / Standards of assessment for examinations

Werden in der LV bekanntgegeben und können im Feedbackgespräch besprochen werden

Examination methodology

written and oral

Examination topic(s)

Presentation of the empirical part of the doctoral thesis or presentation of a statistical method and submission of a written summary

Assessment criteria / Standards of assessment for examinations

Will be announced in the course and can be discussed in the feedback discussion

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Thematic Doctoral Programme Health, Science and Social Responsibility, Communication and Management (HSSCM) (SKZ: ---, Version: 17W.1)
    • Subject: Health, Science and Social Responsibility, Communication and Management (HSSCM) (Compulsory subject)
      • Health, Science and Social Responsibility, Communication and Management (HSSCM) ( 0.0h XX / 0.0 ECTS)
        • 180.600 Methods I: Basic quantitative methods (2.0h SE / 4.0 ECTS)

Equivalent courses for counting the examination attempts

This course is not assigned to a sequence of equivalent courses