180.600 (20W) Methods I: Basic quantitative methods
Overview
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german Methods I: Basic quantitative methods
- Type Seminar (continuous assessment course )
- Course model Blended learning course
- Online proportion 10%
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 8 (15 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 14.10.2020
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Vermittlung von Kenntnissen über relevante grundlegende quantitative Methoden. Eigenes Vertiefen der Methodenkenntnisse an praktischen Beispielen (kleines Marktforschungsprojekt, das mit SPSS ausgewertet wird). Vermittlung von Grundkenntnissen in SPSS.
Teaching methodology including the use of eLearning tools
Kombination aus theoretischer Einführung und praktischem Anwendungsteil (Anwendung von SPSS).
Course content
Einführung in die grundlegenden quantitativen Methoden - theoretische Einführung und praktische Anwendung mittels eines empirischen Projektes.
Themen:
- Grundlagen der empirischen Forschung
- Vorstellung der grundlegenden quantitativen Methoden
- Konzeption und Durchführung eines eigenen Marktforschungsprojektes
- Fragebogenkonzeption
- Datenerhebung
- Dateneingabe
- Datenauswertung mittels adäquater quantitativer Methoden und SPSS
- Vermittlung von grundlegenden Kenntnissen in SPSS
Literature
Wird zu Beginn der LV bekannt gegeben.
Intended learning outcomes
Promotion of knowledge of relevant basic quantitative methods. Deepening of methodological knowledge based on practical examples (small market research project, to be analyzed with SPSS and AMOS). Introduction to the statistics programs SPSS and AMOS.
Teaching methodology including the use of eLearning tools
Combination of theoretical introduction and practical part (application of SPSS).
Course content
Introduction to the relevant basic quantitative methods – theoretical introduction and practical part consisting of an empirical project.
Topics
Market Research Basics
The Market Research Process
Designing a Questionnaire
Data Collection
Data Analysis Methods: Correlation, (Logistical) Regression, Variance, Conjoint, Factor, Cluster, Discriminant, and Causal Analysis (SEM)
Introduction to SPSS and AMOS
Practical Part (application of the theory with specific examples)
Literature
A detailed literature list will be provided at the beginning of the course.
Examination information
Examination methodology
Mündlich und schriftlich
Examination topic(s)
Vorstellung des empirischen Teils der Doktorarbeit oder Vorstellung einer statistischen Methode und Abgabe einer schriftlichen Zusammenfassung
Assessment criteria / Standards of assessment for examinations
Werden in der LV bekanntgegeben und können im Feedbackgespräch besprochen werden
Examination methodology
written and oral
Examination topic(s)
Presentation of the empirical part of the doctoral thesis or presentation of a statistical method and submission of a written summary
Assessment criteria / Standards of assessment for examinations
Will be announced in the course and can be discussed in the feedback discussion
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Thematic Doctoral Programme Health, Science and Social Responsibility, Communication and Management (HSSCM)
(SKZ: ---, Version: 17W.1)
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Subject: Health, Science and Social Responsibility, Communication and Management (HSSCM)
(Compulsory subject)
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Health, Science and Social Responsibility, Communication and Management (HSSCM) (
0.0h XX / 0.0 ECTS)
- 180.600 Methods I: Basic quantitative methods (2.0h SE / 4.0 ECTS)
-
Health, Science and Social Responsibility, Communication and Management (HSSCM) (
0.0h XX / 0.0 ECTS)
-
Subject: Health, Science and Social Responsibility, Communication and Management (HSSCM)
(Compulsory subject)