623.102 (21S) Linguistics for Search Engine Optimization

Sommersemester 2021

Registration deadline has expired.

First course session
11.03.2021 12:00 - 14:00 online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Linguistics for Search Engine Optimization
Type Lecture - Course (continuous assessment course )
Course model Online course
Hours per Week 2.0
ECTS credits 4.0
Registrations 5 (35 max.)
Organisational unit
Language of instruction English
Course begins on 11.03.2021
eLearning Go to Moodle course

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

Students should:

  • describe basic principles of search engines.
  • describe SEO and SEM.
  • analyse and generate web content based on Web linguistic knowledge .

Teaching methodology including the use of eLearning tools

lecture, exercises with examples, project work, discussions.

Course content

Topics

  • Introduction and explanation of SEM and SEO
  • Search Engines
  • Web site analysis
  • SEO strategies


Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Active participation, particularly presentation of solutions of exercises or project work respectively.

Assessment criteria / Standards of assessment for examinations

  • positive grading of the active participation.
  • students need not be absent more than 2 times.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Informatics (SKZ: 911, Version: 13W.1)
    • Subject: Business Information Systems (Compulsory elective)
      • Linguistische Grundlagen des Suchmaschinenmarketings ( 2.0h VK / 4.0 ECTS)
        • 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS)
  • Master's degree programme Informatics (SKZ: 911, Version: 19W.2)
    • Subject: Business Information Systems (Compulsory elective)
      • Weitere LVen aus dem gewählten Spezialisierungsfach ( 0.0h XX / 12.0 ECTS)
        • 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2. Semester empfohlen
  • Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
    • Subject: Specialisation in Information Management (Compulsory elective)
      • Specialisation in Information Management ( 0.0h VO, VC, KS / 16.0 ECTS)
        • 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2., 3. Semester empfohlen
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Informationssysteme (Compulsory subject)
      • 2.5 Linguistische Grundlagen des Suchmaschinenmarketings ( 2.0h VC/KS / 4.0 ECTS)
        • 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2020
  • 623.102 VC Linguistics for Search Engine Optimization (2.0h / 4.0ECTS)
Sommersemester 2019
  • 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
Sommersemester 2018
  • 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
Sommersemester 2017
  • 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
Sommersemester 2016
  • 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
Sommersemester 2015
  • 623.102 VK Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
Sommersemester 2014
  • 623.102 VK Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)