623.102 (21S) Linguistics for Search Engine Optimization
Overview
Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
- Lecturer
- Course title german Linguistics for Search Engine Optimization
- Type Lecture - Course (continuous assessment course )
- Course model Online course
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 5 (35 max.)
- Organisational unit
- Language of instruction English
- Course begins on 11.03.2021
- eLearning Go to Moodle course
Time and place
Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information
Intended learning outcomes
Students should:
- describe basic principles of search engines.
- describe SEO and SEM.
- analyse and generate web content based on Web linguistic knowledge .
Teaching methodology including the use of eLearning tools
lecture, exercises with examples, project work, discussions.
Course content
Topics
- Introduction and explanation of SEM and SEO
- Search Engines
- Web site analysis
- SEO strategies
Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Examination methodology
Active participation, particularly presentation of solutions of exercises or project work respectively.
Assessment criteria / Standards of assessment for examinations
- positive grading of the active participation.
- students need not be absent more than 2 times.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Applied Informatics
(SKZ: 911, Version: 13W.1)
-
Subject: Business Information Systems
(Compulsory elective)
-
Linguistische Grundlagen des Suchmaschinenmarketings (
2.0h VK / 4.0 ECTS)
- 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS)
-
Linguistische Grundlagen des Suchmaschinenmarketings (
2.0h VK / 4.0 ECTS)
-
Subject: Business Information Systems
(Compulsory elective)
- Master's degree programme Informatics
(SKZ: 911, Version: 19W.2)
-
Subject: Business Information Systems
(Compulsory elective)
-
Weitere LVen aus dem gewählten Spezialisierungsfach (
0.0h XX / 12.0 ECTS)
- 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2. Semester empfohlen
-
Weitere LVen aus dem gewählten Spezialisierungsfach (
0.0h XX / 12.0 ECTS)
-
Subject: Business Information Systems
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 19W.1)
-
Subject: Specialisation in Information Management
(Compulsory elective)
-
Specialisation in Information Management (
0.0h VO, VC, KS / 16.0 ECTS)
- 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3. Semester empfohlen
-
Specialisation in Information Management (
0.0h VO, VC, KS / 16.0 ECTS)
-
Subject: Specialisation in Information Management
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 13W.2)
-
Subject: Informationssysteme
(Compulsory subject)
-
2.5 Linguistische Grundlagen des Suchmaschinenmarketings (
2.0h VC/KS / 4.0 ECTS)
- 623.102 Linguistics for Search Engine Optimization (2.0h VC / 4.0 ECTS)
-
2.5 Linguistische Grundlagen des Suchmaschinenmarketings (
2.0h VC/KS / 4.0 ECTS)
-
Subject: Informationssysteme
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2020
- 623.102 VC Linguistics for Search Engine Optimization (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 623.102 VC Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 623.102 VK Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)
-
Sommersemester 2014
- 623.102 VK Linguistische Grundlagen des Suchmaschinenmarketings (2.0h / 4.0ECTS)