604.811 (20S) Research Seminar: International Marketing I
Überblick
- Lehrende/r
- LV-Titel englisch Research Seminar: International Marketing I
- LV-Art Seminar (prüfungsimmanente LV )
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 2.0
- Anmeldungen 15 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 03.03.2020
- eLearning zum Moodle-Kurs
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Anmerkungen
!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students are welcome, too!!!
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
To join the course, you must be enrolled in the master program "International Management". MCM students are admitted, too.
In the Research Seminar: International Marketing I, the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journalsin the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles. The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Research presentations by the teacher, writing of paper summaries by students, group work: presentation of selected research papers by students
Inhalt/e
Look at Moodle
Literatur
Look at Moodle
Prüfungsinformationen
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
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Fach: Research Seminar I
(Pflichtfach)
-
8.1 Research Seminar I (
0.0h SE / 2.0 ECTS)
- 604.811 Research Seminar: International Marketing I (1.0h SE / 2.0 ECTS)
-
8.1 Research Seminar I (
0.0h SE / 2.0 ECTS)
-
Fach: Research Seminar I
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: Masterarbeit (Research Seminar)
(Pflichtfach)
-
Research Seminar I (
0.0h SE / 2.0 ECTS)
- 604.811 Research Seminar: International Marketing I (1.0h SE / 2.0 ECTS)
-
Research Seminar I (
0.0h SE / 2.0 ECTS)
-
Fach: Masterarbeit (Research Seminar)
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Masterarbeit (Research Seminar)
(Pflichtfach)
-
Research Seminar Part I (
0.0h SE / 2.0 ECTS)
- 604.811 Research Seminar: International Marketing I (1.0h SE / 2.0 ECTS)
-
Research Seminar Part I (
0.0h SE / 2.0 ECTS)
-
Fach: Masterarbeit (Research Seminar)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 604.811 SE Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2023
- 604.811 SE Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h / 2.0ECTS)
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Sommersemester 2022
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Wintersemester 2021/22
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2021
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2019
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
-
Sommersemester 2018
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
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Sommersemester 2017
- 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)