604.700 (20S) Cases in International Consumer Behavior and Communication
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Consumer Behavior and Communication
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 35 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 15.06.2020
- eLearning zum Moodle-Kurs
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Anmerkungen
!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!
Zeit und Ort
LV-Beschreibung
Inhalt/e
This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. Lectures will be made available to you via PowerPoints (with audio) that will be posted on Moodle so that you may access them at your convenience. Readings will also be posted on Moodle. Your responsibilities include submitting an Academic Research Article Review, and a Consumer Behavior & Brands Project, as well as Responses to Reflexive Questions associated with the PowerPoint lectures to the instructor’s email address (noted above).
Erwartete Vorkenntnisse
Reserved for International Management students and exchange students
Curriculare Anmeldevoraussetzungen
Reserved for International Management students and exchange students
Literatur
for further information please look at Moodle (course outline)
Prüfungsinformationen
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: Elective Subjects I: Specialization in International Management
(Wahlfach)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
-
Fach: Elective Subjects I: Specialization in International Management
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2023
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2022
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2021
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2019
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2018
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2017
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2016
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2015
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2014
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2013
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)