604.700 (20S) Cases in International Consumer Behavior and Communication

Sommersemester 2020

Anmeldefrist abgelaufen.

Erster Termin der LV
15.06.2020 09:00 - 15:00 , instructions - look at Moodle
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Überblick

Lehrende/r
LV-Titel englisch
Cases in International Consumer Behavior and Communication
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
3.0
Anmeldungen
35 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
15.06.2020
eLearning
zum Moodle-Kurs
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!

Zeit und Ort

Liste der Termine wird geladen...

LV-Beschreibung

Inhalt/e

This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. Lectures will be made available to you via PowerPoints (with audio) that will be posted on Moodle so that you may access them at your convenience. Readings will also be posted on Moodle. Your responsibilities include submitting an Academic Research Article Review, and a Consumer Behavior & Brands Project, as well as Responses to Reflexive Questions associated with the PowerPoint lectures to the instructor’s email address (noted above).

Erwartete Vorkenntnisse

Reserved for International Management students and exchange students

Curriculare Anmeldevoraussetzungen

Reserved for International Management students and exchange students

Literatur

for further information please look at Moodle (course outline)


Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Consumer Behavior and Communication ( 0.0h KS / 4.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 3.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Consumer Behavior and Communication ( 0.0h KS / 4.0 ECTS)
        • 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2018
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2017
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2014
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
Sommersemester 2013
  • 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)