604.120 (20S) International Consumer Behavior and Communication

Sommersemester 2020

Registration deadline has expired.

First course session
03.03.2020 08:30 - 12:30 HS 5 On Campus
... no further dates known

Overview

Lecturer
Course title german International Consumer Behavior and Communication
Type Lecture
Hours per Week 1.0
ECTS credits 3.0
Registrations 50
Organisational unit
Language of instruction English
Course begins on 03.03.2020
eLearning Go to Moodle course
Remarks (english)

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!

Time and place

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Course Information

Intended learning outcomes

Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.  Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion.  They will learn how consumers make decision and are influenced by their physical as well as social surroundings.  In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments.  In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.

Teaching methodology including the use of eLearning tools

Lecture, Discussions

Course content

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising. 

                                                         

Day

Content

1

Introduction

Consumers as Individuals:  Perception, Learning and Memory 

2

Consumers as Individuals: Motivation and Affect, The Self, Personality and Psychographics

Consumers as Decision Makers: Attitudes and Persuasion

3

Consumers as Decision Makers: Decision Making

Repetition, Preparation for written exam

Literature

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 12thedition, 2018

For preparation, students are advised to read the textbook in advance.  In class, lecturer and students will discuss selected aspects of consumer behavior from the textbook.

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 19W.1)
    • Subject: International Marketing (Compulsory subject)
      • 3.2 International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: International Marketing (Compulsory subject)
      • International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2023
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2022
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2021
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2019
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2018
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2017
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2016
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2015
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2014
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2013
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)