604.120 (20S) International Consumer Behavior and Communication
Overview
- Lecturer
- Course title german International Consumer Behavior and Communication
- Type Lecture
- Hours per Week 1.0
- ECTS credits 3.0
- Registrations 50
- Organisational unit
- Language of instruction English
- Course begins on 03.03.2020
- eLearning Go to Moodle course
-
Remarks (english)
!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!
Time and place
Course Information
Intended learning outcomes
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.
Teaching methodology including the use of eLearning tools
Lecture, Discussions
Course content
To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.
The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.
Day | Content |
1 | Introduction Consumers as Individuals: Perception, Learning and Memory |
2 | Consumers as Individuals: Motivation and Affect, The Self, Personality and Psychographics Consumers as Decision Makers: Attitudes and Persuasion |
3 | Consumers as Decision Makers: Decision Making Repetition, Preparation for written exam |
Literature
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 12thedition, 2018
For preparation, students are advised to read the textbook in advance. In class, lecturer and students will discuss selected aspects of consumer behavior from the textbook.
Examination information
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 19W.1)
-
Subject: International Marketing
(Compulsory subject)
-
3.2 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
- 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
-
3.2 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: International Marketing
(Compulsory subject)
-
International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
- 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
-
International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2023
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2022
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2021
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2019
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2018
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2017
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2015
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2014
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2013
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)