604.111 (19W) Cases in International Marketing

Wintersemester 2019/20

Registration deadline has expired.

First course session
07.01.2020 08:30 - 14:30 S.1.05 On Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Marketing
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 16 (35 max.)
Organisational unit
Language of instruction English
Course begins on 07.01.2020
eLearning Go to Moodle course
Remarks (english)

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. Incoming exchange students are welcome !!!

Time and place

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Course Information

Intended learning outcomes

The aim of this course that will be held in the form of a comprised 3-day challenge is to connect students with a selected Carinthian exporting company in order to enhance understanding of the firm’s international business operations. Since this course is based on a real and for the company truly relevant business problem, students will be given the opportunity to develop analytical and problem-solving skills while – at the same time – gaining valuable first-hand experience by applying theoretical knowledge to practice. Students will work independently in groups and finally present their results of analysis in the last session. The cooperating firm will also be provided with a written report of the findings.

Teaching methodology including the use of eLearning tools

- Practical case/ business problem statement of a local Carinthian firm engaged in exporting activities.

- Group work

- Written report

Course content

- Comprised 3-day challenge

- High degree of practice orientation

- Company visit of a selected Carinthian company with exporting activities. The business problem will be presented by associates of the cooperating firm. Please note: The company visit is mandatory!

- Solution-oriented in-depth group work

- Final presentation of analysis incl. results and recommendations

- Written report

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

- Active participation (field trip and discussion)

- Final presentation of analysis, results and recommendations

- Written report

Examination topic(s)

Case/business problem statement, final presentation and written report 

Assessment criteria / Standards of assessment for examinations

Active participation in field trip (company visit is mandatory!), presentation of case analysis and written report

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 19W.1)
    • Subject: Elective Subjects I: Specialization in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Electives I: Specialization in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Electives I: Specialisation in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)