604.111 (19W) Cases in International Marketing

Wintersemester 2019/20

Ende der Anmeldefrist
07.01.2020 23:59

Erster Termin der LV
07.01.2020 08:30 - 14:30 , S.1.05
Nächster Termin:
08.01.2020 08:30 - 16:30 , S.2.05

Überblick

Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
11 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
07.01.2020
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. Incoming exchange students are welcome !!!

LV-Beschreibung

Intendierte Lernergebnisse

The aim of this course that will be held in the form of a comprised 3-day challenge is to connect students with a selected Carinthian exporting company in order to enhance understanding of the firm’s international business operations. Since this course is based on a real and for the company truly relevant business problem, students will be given the opportunity to develop analytical and problem-solving skills while – at the same time – gaining valuable first-hand experience by applying theoretical knowledge to practice. Students will work independently in groups and finally present their results of analysis in the last session. The cooperating firm will also be provided with a written report of the findings.

Lehrmethodik

- Practical case/ business problem statement of a local Carinthian firm engaged in exporting activities.

- Group work

- Written report

Inhalt/e

- Comprised 3-day challenge

- High degree of practice orientation

- Company visit of a selected Carinthian company with exporting activities. The business problem will be presented by associates of the cooperating firm. Please note: The company visit is mandatory!

- Solution-oriented in-depth group work

- Final presentation of analysis incl. results and recommendations

- Written report

Prüfungsinformationen

Prüfungsmethode/n

- Active participation (field trip and discussion)

- Final presentation of analysis, results and recommendations

- Written report

Prüfungsinhalt/e

Case/business problem statement, final presentation and written report 

Beurteilungskriterien/-maßstäbe

Active participation in field trip (company visit is mandatory!), presentation of case analysis and written report

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2018/19
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)