602.426 (20S) Research Seminar Marketing (MIM) II

Sommersemester 2020

Registration deadline has expired.

First course session
02.04.2020 08:30 - 14:00 S.2.37 On Campus
... no further dates known

Overview

Lecturer
Course title german Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II
Type Seminar (continuous assessment course )
Hours per Week 1.0
ECTS credits 2.0
Registrations 7 (20 max.)
Organisational unit
Language of instruction English
Course begins on 02.04.2020
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

In 602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II, students present and discuss their own master thesis and get feedback from other students and the teacher.

Teaching methodology including the use of eLearning tools

Presentation and discussion

Course content

The Department of Marketing and International Management offers two research seminars:

602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research seminar MIM I

602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II


Students who are interested in writing their master thesis in marketing or just have started can attend the first  seminar (602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research seminar MIM I). They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior.

When students have completed about two thirds of their master thesis they should attend the second seminar and present and discuss their own master theses (602.426 Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II).

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Masterarbeit (Compulsory subject)
      • Seminar zur Masterarbeit - Teil 2 ( 1.0h SE / 2.0 ECTS)
        • 602.426 Research Seminar Marketing (MIM) II (1.0h SE / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
    • Subject: Master's thesis (Compulsory subject)
      • Research Seminar ( 0.0h SE / 2.0 ECTS)
        • 602.426 Research Seminar Marketing (MIM) II (1.0h SE / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Seminare zur Masterarbeit (Compulsory subject)
      • 4.2 Seminar zur Masterarbeit ( 1.0h SE / 2.0 ECTS)
        • 602.426 Research Seminar Marketing (MIM) II (1.0h SE / 2.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Subject: Master Thesis (Compulsory subject)
      • Research Seminar ( 2.0h SE / 4.0 ECTS)
        • 602.426 Research Seminar Marketing (MIM) II (1.0h SE / 2.0 ECTS)
          Absolvierung im 4. Semester empfohlen

Equivalent courses for counting the examination attempts

Wintersemester 2020/21
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research seminar MIM II (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.426 SE Seminar zur Masterarbeit aus Marketing (MIM) II: research Seminar MIM II (1.0h / 2.0ECTS)
Sommersemester 2017
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.426 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.426 SE Seminar zur Masterarbeit aus MIM - Teil 2 (1.0h / 2.0ECTS)