602.420 (20S) Consumer Behavior and Media (parallel)

Sommersemester 2020

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Erster Termin der LV
04.05.2020 09:00 - 13:00 HS 8 On Campus
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Consumer Behavior and Media (parallel)
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
15 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
04.05.2020
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior.

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.

Please note: Further dates to  be announced.

Lehrmethodik inkl. Einsatz von eLearning-Tools

lecture | discussion | individual work | group work | oral presentation

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on consumer behavior.

Topics included are, among others:

  • emerging issues in a hyper connected world
  • Internet of Things
  • converging technologies
  • mobile marketing
  • big data
  • AR/VR
  • 3D printing
  • social media
  • Bloggers and influencers
  • digital divide
  • theoretical concepts

Curriculare Anmeldevoraussetzungen

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.

Literatur

Literature will be provided online (Moodle E-Learning platform)

Literature that will be discussed in class include among others:

Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.

Prüfungsinformationen

Prüfungsmethode/n

group work / oral presentation / written exam

Prüfungsinhalt/e

Two attempts for the online exam are offered:

  • 1st attempt on Wednesday, May 20, 2020, 11.30 - 12.30, lecture hall A
  • 2nd attempt on Wednesday, June 10, 2020,  1.30 pm - 2.30 pm, lecture hall A

The exam will consist of open-ended questions that are based on the topics covered in class.

Beurteilungskriterien/-maßstäbe

Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course as well as in class.

Students are given two exam attempts. If a student fails the first attempt, it is possible to re-take the exam in the second attempt. The exam must be passed in order to pass the entire course. There are no more than two attempts in total; there are no exceptions.

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium Wirtschaftsrecht (SKZ: 900, Version: 19W.1)
    • Fach: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht (Wahlfach)
      • PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften ( 0.0h XX / 8.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2., 3. Semester empfohlen
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
  • Masterstudium Information Management (SKZ: 922, Version: 19W.1)
    • Fach: Marketing (Wahlfach)
      • 6.6.2 Consumer Behavior and Media ( 0.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2., 3., 4. Semester empfohlen
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Marketing (Wahlfach)
      • 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)