602.420 (20S) Consumer Behavior and Media (parallel)

Sommersemester 2020

Time for applications expired.

First appointment of the course
04.05.2020 09:00 - 13:00 HS 8 On Campus
... no other known appontments

Overview

Lecturer
Tutor
Course title german
Consumer Behavior and Media (parallel)
Type
Lecture - Course (continuous assessment course )
Hours per Week
2.0
ECTS-credits
4.0
Registrations
15 (35 max.)
Organisational Unit
Language of Instruction
English
possible language/s of the exam
English
Course begins on (set in LVOnline)
04.05.2020
eLearning
go to Moodle-Course
Seniorstudium Liberale
Yes

Time and place

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Course Information

Learning Outcome

Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior.

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.

Please note: Further dates to  be announced.

Teaching methodology including the use of eLearning tools

lecture | discussion | individual work | group work | oral presentation

Course overview

The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on consumer behavior.

Topics included are, among others:

  • emerging issues in a hyper connected world
  • Internet of Things
  • converging technologies
  • mobile marketing
  • big data
  • AR/VR
  • 3D printing
  • social media
  • Bloggers and influencers
  • digital divide
  • theoretical concepts

Curricular registration requirements

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.

Literature

Literature will be provided online (Moodle E-Learning platform)

Literature that will be discussed in class include among others:

Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.

Exam information

Exam methodology

group work / oral presentation / written exam

Exam topics

Two attempts for the online exam are offered:

  • 1st attempt on Wednesday, May 20, 2020, 11.30 - 12.30, lecture hall A
  • 2nd attempt on Wednesday, June 10, 2020,  1.30 pm - 2.30 pm, lecture hall A

The exam will consist of open-ended questions that are based on the topics covered in class.

Exam mode

Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course as well as in class.

Students are given two exam attempts. If a student fails the first attempt, it is possible to re-take the exam in the second attempt. The exam must be passed in order to pass the entire course. There are no more than two attempts in total; there are no exceptions.

Grading scheme

Grade / Grade grading scheme

Degree programmes

  • Master's degree programme Business Law (SKZ: 900, Version: 19W.1)
    • Fach: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht (Compulsory elective)
      • PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften ( 0.0h XX / 8.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2., 3. Semester empfohlen
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Compulsory elective)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 19W.1)
    • Fach: Marketing (Compulsory elective)
      • 6.6.2 Consumer Behavior and Media ( 0.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2., 3., 4. Semester empfohlen
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Fach: Marketing (Compulsory elective)
      • 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
  • Master's degree programme Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Compulsory subject)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.420 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Equivalent Courses for counting the exam attempts

Sommersemester 2021
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2020
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2013
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)