602.419 (20S) Consumer Behavior and Media
Overview
- Lecturer
- Tutor/Tutors
- Course title german Consumer Behavior and Media
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 32 (35 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 04.05.2020
- eLearning Go to Moodle course
- Seniorstudium Liberale Yes
Time and place
Course Information
Intended learning outcomes
Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior.
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.
Please note: Further dates to be announced.
Teaching methodology including the use of eLearning tools
lecture | discussion | individual work | group work | oral presentation
Course content
The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on consumer behavior.
Topics included are, among others:
- emerging issues in a hyper connected world
- Internet of Things
- converging technologies
- mobile marketing
- big data
- AR/VR
- 3D printing
- social media
- Bloggers and influencers
- digital divide
- theoretical concepts
Curricular registration requirements
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.
Literature
Literature will be provided online (Moodle E-Learning platform)
Literature that will be discussed in class include among others:
Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.
Examination information
Examination methodology
group work / oral presentation / written exam
Examination topic(s)
Two attempts for the online exam are offered:
- 1st attempt on Wednesday, May 20, 2020, 11.30 - 12.30, lecture hall A
- 2nd attempt on Wednesday, June 10, 2020, 1.30 pm - 2.30 pm, lecture hall A
The exam will consist of open-ended questions that are based on the topics covered in class.
Assessment criteria / Standards of assessment for examinations
Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course as well as in class.
Students are given two exam attempts. If a student fails the first attempt, it is possible to re-take the exam in the second attempt. The exam must be passed in order to pass the entire course. There are no more than two attempts in total; there are no exceptions.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Business Law
(SKZ: 900, Version: 19W.2)
-
Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Compulsory elective)
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2., 3. Semester empfohlen
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
-
Subject: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Compulsory elective)
- Master's degree programme Applied Business Administration
(SKZ: 918, Version: 12W.4)
-
Subject: Marketing
(Compulsory elective)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 19W.1)
-
Subject: Marketing
(Compulsory elective)
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Information Management
(SKZ: 922, Version: 13W.2)
-
Subject: Marketing
(Compulsory elective)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
-
Subject: Marketing
(Compulsory elective)
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Subject: Innovation and Marketing (IAM)
(Compulsory subject)
Equivalent courses for counting the examination attempts
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)