602.419 (20S) Consumer Behavior and Media
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch Consumer Behavior and Media
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 32 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 04.05.2020
- eLearning zum Moodle-Kurs
- Seniorstudium Liberale Ja
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior.
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.
Please note: Further dates to be announced.
Lehrmethodik inkl. Einsatz von eLearning-Tools
lecture | discussion | individual work | group work | oral presentation
Inhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impacts on consumer behavior.
Topics included are, among others:
- emerging issues in a hyper connected world
- Internet of Things
- converging technologies
- mobile marketing
- big data
- AR/VR
- 3D printing
- social media
- Bloggers and influencers
- digital divide
- theoretical concepts
Curriculare Anmeldevoraussetzungen
Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) are also admitted.
Literatur
Literature will be provided online (Moodle E-Learning platform)
Literature that will be discussed in class include among others:
Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.
Prüfungsinformationen
Prüfungsmethode/n
group work / oral presentation / written exam
Prüfungsinhalt/e
Two attempts for the online exam are offered:
- 1st attempt on Wednesday, May 20, 2020, 11.30 - 12.30, lecture hall A
- 2nd attempt on Wednesday, June 10, 2020, 1.30 pm - 2.30 pm, lecture hall A
The exam will consist of open-ended questions that are based on the topics covered in class.
Beurteilungskriterien/-maßstäbe
Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course as well as in class.
Students are given two exam attempts. If a student fails the first attempt, it is possible to re-take the exam in the second attempt. The exam must be passed in order to pass the entire course. There are no more than two attempts in total; there are no exceptions.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Wirtschaftsrecht
(SKZ: 900, Version: 19W.2)
-
Fach: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Wahlfach)
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2., 3. Semester empfohlen
-
PM 9.2 Kompetenzerweiterung Wirtschaftswissenschaften (
0.0h XX / 8.0 ECTS)
-
Fach: Grundlagen des Rechts, wirtschaftswissenschaftliche Wissensgebiete, sonstige Wissensgebiete mit Bezug zum Recht
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Information Management
(SKZ: 922, Version: 19W.1)
-
Fach: Marketing
(Wahlfach)
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
6.6.2 Consumer Behavior and Media (
0.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Informationsmanagement
(SKZ: 922, Version: 13W.2)
-
Fach: Marketing
(Wahlfach)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
-
5.6.2 Consumer Behavior and Media (
2.0h VC/KS / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2020
- 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
- Sommersemester 2016
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)