601.621 (20S) BUS 6: Marketing
Überblick
- Lehrende/r
- LV-Titel englisch BUS 6: Marketing
- LV-Art Vorlesung
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 32
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 28.04.2020
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
The course provides an introduction to the field of marketing. At the end of the course students should have a full understanding of the concept of marketing. They should be able to identify and handle the most important areas of marketing planning and develop respective skills for evaluating strategic as well as operative marketing decisions. A strong focus is placed on the entrepreneurial relevance of marketing tasks.
Lehrmethodik inkl. Einsatz von eLearning-Tools
Lectures, video material, class discussions, feedback questions.
Inhalt/e
The lecture starts out with a discussion of the evolvement of the marketing idea and introduces different approaches toward marketing (concepts of marketing). After a brief overview on strategic planning methods a detailed discussion of the core marketing instruments (product management, pricing, promotion/advertising, sales and logistics) and specific operational options for companies are provided. Further on, insights on marketing research techniques und customer behavior research are addressed. And finally, different sectors of marketing application (industry, services, international, nonprofit) and respective job opportunities are reflected with the students.
Literatur
As a backup source: William M. Pride; O. C. Ferrell, Marketing, CengageLearning, Inc. (Do not buy it advance, details are advised in class).
Prüfungsinformationen
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium International Business and Economics
(SKZ: 516, Version: 19W.1)
-
Fach: Principles of Business
(Pflichtfach)
-
1.7 BUS 6: Marketing (
0.0h VO, VI / 4.0 ECTS)
- 601.621 BUS 6: Marketing (2.0h VO / 4.0 ECTS) Absolvierung im 1., 2., 3., 4. Semester empfohlen
-
1.7 BUS 6: Marketing (
0.0h VO, VI / 4.0 ECTS)
-
Fach: Principles of Business
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2024
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
-
Sommersemester 2013
- 601.621 PS Marktorientierte Unternehmensführung (2.0h / 3.0ECTS)