601.621 (20S) BUS 6: Marketing

Sommersemester 2020

Registration deadline has expired.

First course session
28.04.2020 14:00 - 18:30 Turing On Campus
... no further dates known

Overview

Lecturer
Course title german BUS 6: Marketing
Type Lecture
Hours per Week 2.0
ECTS credits 4.0
Registrations 32
Organisational unit
Language of instruction English
Course begins on 28.04.2020
eLearning Go to Moodle course

Time and place

List of events is loading...

Course Information

Intended learning outcomes

The course provides an introduction to the field of marketing. At the end of the course students should have a full understanding of the concept of marketing. They should be able to identify and handle the most important areas of marketing planning and develop respective skills for evaluating strategic as well as operative marketing decisions. A strong focus is placed on the entrepreneurial relevance of marketing tasks.

Teaching methodology including the use of eLearning tools

Lectures, video material, class discussions, feedback questions.

Course content

The lecture starts out with a discussion of the evolvement of the marketing idea and introduces different approaches toward marketing (concepts of marketing). After a brief overview on strategic planning methods a detailed discussion of the core marketing instruments (product management, pricing, promotion/advertising, sales and logistics) and specific operational options for companies are provided. Further on, insights on marketing research techniques und customer behavior research are addressed. And finally, different sectors of marketing application (industry, services, international, nonprofit) and respective job opportunities are reflected with the students.

Literature

As a backup source: William M. Pride; O. C. Ferrell, Marketing, CengageLearning, Inc. (Do not buy it advance, details are advised in class). 

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme International Business and Economics (SKZ: 516, Version: 19W.1)
    • Subject: Principles of Business (Compulsory subject)
      • 1.7 BUS 6: Marketing ( 0.0h VO, VI / 4.0 ECTS)
        • 601.621 BUS 6: Marketing (2.0h VO / 4.0 ECTS)
          Absolvierung im 1., 2., 3., 4. Semester empfohlen

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
Sommersemester 2023
  • 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
Sommersemester 2022
  • 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
Sommersemester 2021
  • 601.621 VO BUS 6: Marketing (2.0h / 4.0ECTS)
Sommersemester 2013
  • 601.621 PS Marktorientierte Unternehmensführung (2.0h / 3.0ECTS)