Lecture: Brand-related Facebook posts: The role of valence, tie strength and n...

Master data
Title: Brand-related Facebook posts: The role of valence, tie strength and non-verbal cues ;)
Description:
Keywords:
Type: Registered lecture
Homepage: http://kuleuvencongres.be/EMAC2015/
Event: EMAC 2015 (Leuven)
Date: 27.05.2015
lecture status:

Assignment
Organisation Address
Fakultät für Wirtschafts- und Rechtswissenschaften
  Institut für Unternehmensführung
  Abteilung für Marketing und Internationales Management
Universitätsstrasse 65-67
9020 Klagenfurt
Austria
  -994004
   manuela.pirker@aau.at
To organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt
Universität Klagenfurt
  Center for University Learning and Teaching (CULT)
Universitätsstrasse 65-67
9020 Klagenfurt
Austria
  - 999290
   cult@aau.at
https://cult.aau.at/
To organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt

Categorisation
Subject areas
  • 502019 - Marketing
  • 502020 - Market research
Research Cluster No research Research Cluster selected
Focus of lecture
  • Science to Science (Quality indicator: I)
Classification raster of the assigned organisational units:
Group of participants
  • Mainly international
Published?
  • Yes
working groups No working group selected

Cooperations
No partner organisations selected