Lecture: Empowerment meets purpose: A replication study of the Advertising-Emp...
Master data
| Title: | Empowerment meets purpose: A replication study of the Advertising-Empowerment-Model utilizing a CSR ad appeal |
| Description: | |
| Keywords: |
| Type: | Registered lecture |
| Homepage: | - |
| Event: | 20th International Conference on Research in Advertising (ICORIA) 2022 (Prag) |
| Date: | 25.06.2022 |
| lecture status: | stattgefunden (Präsenz) |
Participants
| Isabell Koinig (internal) |
|
| Sandra Diehl (internal) |
|
| Barbara Mueller (external) |
|
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
|
Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
|
AT - A-9020 Klagenfurt am Wörthersee |
Categorisation
| Subject areas | |
| Research Cluster |
|
| Focus of lecture |
Classification raster of the assigned organisational units:
|
| Group of participants |
|
| Published? |
|
| working groups | No working group selected |
Cooperations
| Organisation | Address | ||
|---|---|---|---|
San Diego State University
|
US - 92182 San Diego |
Research activities
All related research activities to this event are shown here. With the link below, you can view them in the search view where you are also able to export them.
Show related search activities in search
| Projects | No related projects |
| Publications | No related publications |
| Events | No related events |
| Lectures | No related lectures |