Vortrag: The influencing chain of perceived organisational justice on patient ...
Stammdaten
| Titel: | The influencing chain of perceived organisational justice on patient satisfaction: The case of service encounters with the primary care physician and implications for advertising |
| Beschreibung: | A considerable amount of literature has been published on organisational justice (OJ). Recently, researchers have transferred concepts of perceived OJ to health care settings. Besides, the digitalization of the patient-physician relationship has strengthened the importance of patient satisfaction. Patient satisfaction and OJ perceptions are both well established in each of the respective disciplines, but there is a lack of research linking both concepts in the specific context of healthcare encounters with the primary care physician (PCP). Thus, the authors investigate the influence of the four dimensions of OJ perceptions on patient satisfaction with the PCP and report on an empirical study with 163 patients by applying self-administered questionnaires in practices of PCPs. The results derived from SEM emphasise the importance of OJ perceptions as valuable antecedents of patient satisfaction with the PCP and his/her practice. The findings have implications for physicians from the point of view of advertising. |
| Schlagworte: | physician’s advertising, patient satisfaction, organisational justice, primary care physician |
| Typ: | Angemeldeter Vortrag |
| Homepage: | http://www.europeanadvertisingacademy.org/docs/2019/ICORIA-2019-programme-updated.pdf |
| Veranstaltung: | 18th International Conference on Research in Advertising (ICORIA 2019) (Krems ) |
| Datum: | 29.06.2019 |
| Vortragsstatus: |
Beteiligte
| Sonja Bidmon (intern) |
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Matthias Johann Angerer
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Zuordnung
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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AT - 9020 Klagenfurt |
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