Stammdaten

Titel: Sustainable Entrepreneurs Shaping Their Business Models under Institutional Plurality
Beschreibung:

Sustainable entrepreneurs are confronted with multiple institutional logics while they build their financially viable business and create social and environmental value. Utilizing and responding to institutional plurality is a key task for such entrepreneurs. Yet, current efforts lack knowledge on how sustainable entrepreneurs blend multiple logics to shape their business models. To address this, the article utilizes the institutional logics perspective in conjunction with the componential approach to business models. By analyzing a longitudinal in-depth case study of a sustainable entrepreneur, the article provides insights into how a shift of salience of logics induces a change process where the entrepreneur engages in reorientation according to the guiding principles of the newly salient logic. The entrepreneur changes his commitment, goals, and practices to meet the new demands, to carry out the change and to integrate the newly salient logic into the business model. This, in turn, results in enhancement, compromise, or maintenance of business model functions. This article contributes to sustainable entrepreneurship and business modeling research in revealing the underlying mechanism of change processes under institutional plurality. In addition, it has practical implications including ways for entrepreneurs to engage such change processes and rethinking the supportive roles of incubators and grant systems in business modeling under institutional plurality.

Schlagworte: sustainable entrepreneurship, business modeling, institutional logics, institutional plurality, change process, case study
Typ: Angemeldeter Vortrag
Homepage: http://www.rent-research.org/conference-programme-2018
Veranstaltung: RENT XXXII Conference - Research in Entrepreneurship and Small Business (Toledo)
Datum: 15.11.2018

Zuordnung

Organisation Adresse
Fakultät für Wirtschaftswissenschaften
 
Institut für Innovationsmanagement und Unternehmensgründung
Universitätsstraße 65-67
9020  Klagenfurt
Österreich
  -994050
   innovation@aau.at
http://www.aau.at/iug
zur Organisation
Universitätsstraße 65-67
AT - 9020  Klagenfurt

Kategorisierung

Sachgebiete
  • 5020 - Wirtschaftswissenschaften
Forschungscluster
  • Nachhaltigkeit
  • Unternehmertum
Vortragsfokus
  • Science to Science (Qualitätsindikator: I)
Klassifikationsraster der zugeordneten Organisationseinheiten:
TeilnehmerInnenkreis
  • Überwiegend international
Publiziert?
  • Ja
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