Lecture: The Use of Advertising Appeals in Breast Cancer Detection Messages

Master data
Title: The Use of Advertising Appeals in Breast Cancer Detection Messages
Description:
Keywords:
Type: Registered lecture
Homepage: -
Event: 15th International Conference on Research in Advertising (ICORIA) (Ljubljana)
Date: 01.07.2016
lecture status:

Assignment
Organisation Address
Fakultät für Sozialwissenschaften
  Institut für Medien- und Kommunikationswissenschaft
Universitätsstraße 65 - 67
A-9020 Klagenfurt am Wörthersee
Austria
   mk@aau.at
https://www.aau.at/mk
To organisation
Universitätsstraße 65 - 67
AT - A-9020  Klagenfurt am Wörthersee
Fakultät für Wirtschafts- und Rechtswissenschaften
  Institut für Unternehmensführung
  Abteilung für Marketing und Internationales Management
Universitätsstrasse 65-67
9020 Klagenfurt
Austria
  -994004
   manuela.pirker@aau.at
To organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt

Categorisation
Subject areas
  • 508007 - Communication science
  • 502019 - Marketing
Research Cluster No research Research Cluster selected
Focus of lecture
  • Science to Science (Quality indicator: I)
Classification raster of the assigned organisational units:
Group of participants
  • Mainly international
Published?
  • Yes
working groups No working group selected

Cooperations
No partner organisations selected