Stammdaten

Titel: Climate change mitigation:The influencing chain of place attachment on pro-environmental behaviour
Beschreibung:

Abstract

Environmental risks such as climate change have a detrimental effect on our lives and our planet. Thus, climate change mitigation is an urgent endeavour. Both, place attachment and pro-environmental behaviour have been well investigated during the past decade in various disciplines. However, there is a lack of research linking both in the realm of climate change mitigation, and investigating the influencing chain of place attachment on public and private pro-environmental behaviour intention by including a mediating effect of environmental risk perception and environmental concern. The authors report on an empirical study conducted between April and May 2022 with 240 respondents, thereof n=132 Austrian and n=108 Indonesian drawn from the students’ database of two universities by using an online survey in Qualtrics. The results derived from SEM emphasise the importance of place identity on pro-environmental behaviour intention by confirming a mediating effect of environmental concern in the influencing chain. Possible moderator effects have been investigated. Implications for theory and practice are discussed.

Schlagworte: place attachment, pro-environmental behaviour intention, climate change mitigation
Typ: Poster-Präsentation
Homepage: https://www.emacconference2023.org/
Veranstaltung: 52nd Annual Conference of the European Marketing Academy (EMAC) 2023 (Odense)
Datum: 25.05.2023
Vortragsstatus: stattgefunden (Präsenz)

Zuordnung

Organisation Adresse
Fakultät für Wirtschafts- und Rechtswissenschaften
 
Institut für Unternehmensführung
 
Abteilung für Marketing und Internationales Management
Universitätsstrasse 65-67
9020 Klagenfurt
Österreich
  -994004
   manuela.pirker@aau.at
zur Organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt

Kategorisierung

Sachgebiete
  • 502019 - Marketing
  • 502020 - Marktforschung
Forschungscluster
  • Nachhaltigkeit
Vortragsfokus
  • Science to Science (Qualitätsindikator: I)
Klassifikationsraster der zugeordneten Organisationseinheiten:
TeilnehmerInnenkreis
  • Überwiegend international
Publiziert?
  • Nein
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