Lecture: On the Influence of Model Ethnicity in potentially offensive Cross-Cu...
Master data
Title: | On the Influence of Model Ethnicity in potentially offensive Cross-Cultural Advertising |
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Type: | Registered lecture |
Homepage: | - |
Event: | 2020 Global Marketing Conference at Seoul (Seoul) |
Date: | 06.11.2020 |
lecture status: | stattgefunden (online) |
Participants
Ralf Terlutter (internal) |
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Sandra Diehl (internal) |
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Isabell Koinig (internal) |
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Kara Chan
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Lennon L L Tsang
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Assignment
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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AT - 9020 Klagenfurt |
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Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
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AT - A-9020 Klagenfurt am Wörthersee |
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