Lecture: The Influence of Gender on Consumer Responses to Soft-Sell Ads: A Com...

Master data
Title: The Influence of Gender on Consumer Responses to Soft-Sell Ads: A Comparative Study of High versus Low Context Cultures
Description:
Keywords:
Type: Registered lecture
Homepage: -
Event: 10th International Conference on Research in Advertising (ICORIA) (Berlin, Germany)
Date: 24.06.2011
lecture status:

Participants
Sandra Diehl
Sandra.Diehl@aau.at
Institut für Medien- und Kommunikationswissenschaft
Research activities
To visiting card
(internal)
  • Speaker

Assignment
Organisation Address
Fakultät für Sozialwissenschaften
  Institut für Medien- und Kommunikationswissenschaft
Universitätsstraße 65 - 67
A-9020 Klagenfurt am Wörthersee
Austria
   mk@aau.at
https://www.aau.at/mk
To organisation
Universitätsstraße 65 - 67
AT - A-9020  Klagenfurt am Wörthersee

Categorisation
Subject areas
  • 5338 - Science of advertising
  • 6904 - Communication science
Research Cluster No research Research Cluster selected
Focus of lecture
  • Science to Science (Quality indicator: n.a.)
Classification raster of the assigned organisational units:
Group of participants
  • Mainly international
Published?
  • Yes
working groups No working group selected

Cooperations
No partner organisations selected