Research | AAU Campus

The Research Information System (German abbreviation: FoDok) of the University of Klagenfurt comprises the academic achievements of researchers for the time interval of their active employment at the University of Klagenfurt. The FoDok also contains the achievements of doctoral students and emeritus/retired researchers.
For the analysis on an individual level please note that the entries in the FoDok do not give a comprehensive overview of the achievements of the individual researchers.

Lectures (107)

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Can metaphors promote awareness and understanding of a health problem? The case of dry eye disease

Participants: Carina Rasse, Ralf Terlutter, Sandra Diehl
At: 17.11.2023
Event: European Conference on Health Communication, Klagenfurt
Poster presentation
From Patient Empowerment to Health [Consumer] Empowerment

Participants: Isabell Koinig, Sandra Diehl
At: 17.11.2023
Event: European Conference on Health Communication, Klagenfurt
Registered lecture
How Older Adults‘ Self-Assessed Critical Food/Media Literacy and Actual Knowledge Drift Apart When Evaluating Misleading Food Ads

Participants: Rebecca Scheiber, Matthias Karmasin, Sandra Diehl
At: 16.11.2023
Event: European Conference on Health Communication, Klagenfurt
Poster presentation
Nachhaltigkeit vs. Profit – Wie Social Enterprises ambivalente Zielsetzungen an Konsument*innen kommunizieren

Participants: Anika Friederike Bausch, Sandra Diehl, Matthias Karmasin
At: 06.07.2023
Event: Kommunikationswissenschaftliche Tage 2023, Klagenfurt
Registered lecture
(Un)Gesunder Einfluss? Ambivalente Wirkungen des Influencer Marketings auf Instagram im Kontext der Ernährung

Participants: Rebecca Scheiber, Sandra Diehl, Matthias Karmasin
At: 05.07.2023
Event: Kommunikationswissenschaftliche Tage 2023, Klagenfurt
Registered lecture
How Metaphors Enhance Health Marketing Communication: The Case of Dry Eye Disease

Participants: Carina Rasse, Ralf Terlutter, Sandra Diehl
At: 01.07.2023
Event: International Conference on Research in Advertising (ICORIA), Bordeaux
Registered lecture
How Metaphors Enhance Marketing Communication: The Case Of Dry Eye Syndrome

Participants: Carina Rasse, Ralf Terlutter, Sandra Diehl
At: 08.06.2023
Event: Informs Marketing Science Conference , Miami
Registered lecture
The future is #green – How do #greenfluencers communicate on Instagram?

Participants: Isabell Koinig, Sandra Diehl
At: 25.06.2022
Event: 20th International Conference on Research in Advertising (ICORIA) 2022, Prag
Registered lecture
Empowerment meets purpose: A replication study of the Advertising-Empowerment-Model utilizing a CSR ad appeal

Participants: Isabell Koinig, Sandra Diehl, Barbara Mueller
At: 25.06.2022
Event: 20th International Conference on Research in Advertising (ICORIA) 2022, Prag
Registered lecture
Who Really Benefits from Covid-19 CSR Advertisements and Do the Pros Outweigh the Cons? A Cross-Cultural Analysis.

Participants: Sandra Diehl, Sophia Müller, Barbara Müller, Charles R. Taylor, Ralf Terlutter
At: 25.06.2022
Event: 20th International Conference on Research in Advertiting (ICORIA) Conference, Prague, 25.06.2022 , Prague
Registered lecture
COVID-19 and the cultural compass: Do health messages promoting vaccination take culture-bound particularities into account?

Participants: Isabell Koinig, Pavel Rodin, Sandra Diehl
At: 24.06.2022
Event: 20th International Conference on Research in Advertising (ICORIA) 2022, Prag
Registered lecture
Replicating the Advertising-Empowerment-Model: Does Drug Advertising Empower Consumers?

Participants: Isabell Koinig, Sandra Diehl
At: 26.05.2022
Event: EMAC ANNUAL CONFERENCE , Budapest
Registered lecture
An Cross‐Cultural Investigation Into COVID‐19 Vaccination Campaign Message Design – Same Sentiment – Different Delivery?

Participants: Isabell Koinig, Sandra Diehl
At: 04.11.2021
Event: European Conference on Health Communication, Amsterdam
Registered lecture
Covid-19 Advertising: Are Corporate Social Responsibility Appeals Beneficial to Consumers?

Participants: Sandra Diehl, Ralf Terlutter, Barbara Müller, Charles R. Taylor, Sophia Müller
At: 26.06.2021
Event: ICORIA 2021 - Authenticity, Narratives and History, Bordeaux
Registered lecture
The paradoxical consumer: Young adults’ willingness to disclose data to use wearables and health apps

Participants: Isabell Koinig, Sandra Diehl
At: 25.06.2021
Event: ICORIA 2021, Bordeaux
Registered lecture
Privacy Paradox and the Internet of Medical Things (IoMT)

Participants: Isabell Koinig, Sandra Diehl
At: 21.06.2021
Event: 23rd International Conference on Health Care and Monitoring, Venedig
Registered lecture
On the Influence of Model Ethnicity in potentially offensive Cross-Cultural Advertising

Participants: Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon L L Tsang
At: 06.11.2020
Event: 2020 Global Marketing Conference at Seoul, Seoul
Registered lecture
Ist Gesundheit im digitalen Zeitalter noch immer eine private Angelegenheit? Eine Analyse des Privacy Paradoxons im Gesundheitsbereich

Participants: Isabell Koinig, Sandra Diehl
At: 15.02.2020
Event: EBM Kongress 2020, Basel
Registered lecture
Individuals’ locus of control and perceived level of self-empowerment as derived from pharmaceutical advertising: Do consumers’ responses from individualistic and collectivistic countries vary?

Participants: Isabell Koinig, Sandra Diehl, Barbara Mueller
At: 15.11.2019
Event: European Conference on Health Communication, Zürich
Registered lecture
Zum Privacy Paradoxon im Zeitalter digitaler Gesundheitsinformationen und -daten

Participants: Isabell Koinig, Sandra Diehl
At: 07.11.2019
Event: IMEC-Jahrestagung 2019 „Brauchen Recht und Ethik einander – und wenn ja, inwiefern? Interdisziplinäre Perspektiven auf ethische wie rechtliche Herausforderungen in einer mediatisierten Welt", Universität Klagenfurt
Registered lecture