Publication: From Netflix Streaming to Netflix and C...
Master data
Title: | From Netflix Streaming to Netflix and Chill: The (Dis)Connected Body of Serial Binge-Viewer |
Subtitle: | |
Abstract: | With the digitization of the entertainment industry, our everyday media encounters become increasingly data-saturated. In the framework of the digital attention economy, lifestyle technologies stimulate and modulate intensive participation on a regular basis. By conceptualizing the American streaming brand and content provider Netflix as a networked experiential environment, this article explores the practice of binge-watching in light of its multilayered possibilities for user engagement. With the focus on the affective entanglements of recommendation, attention, and attachment, the first part of the article foregrounds binge-watching as the main driving force behind Netflix’s promotional stance on personalization and quality. The second part provides a situated analysis on how binge-viewing technologies and bodies connect and disconnect by zooming in on users’ adaptations of the viral catchphrase “Netflix and chill” on Tumblr. Highlighting the embodied dynamics of engagement with today’s tech brands, I argue for thinking about the value of these dynamics as embedded in the digital logic of contact/capture. |
Keywords: | Netflix, binge-watching, attachment, Tumblr, memes, affect |
Publication type: | Article in journal (Authorship) |
Publication date: | 26.11.2019 (Online) |
Published by: |
Social Media + Society
Social Media + Society
(
SAGE Journals;
)
to publication |
Title of the series: | SI Affective Politics of Social Media |
Volume number: | - |
Issue: | - |
First publication: | Yes |
Version: | - |
Page: | pp. 1 - 13 |
Versionen
Keine Version vorhanden |
Publication date: | 26.11.2019 |
ISBN (e-book): | - |
eISSN: | - |
DOI: | http://dx.doi.org/10.1177/2056305119883426 |
Homepage: | https://journals.sagepub.com |
Open access |
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Assignment
Organisation | Address | ||||
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Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
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AT - A-9020 Klagenfurt am Wörthersee |
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Information about the citation index: Master Journal List
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Peer reviewed |
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