Titel: Exploitation of Green Business Opportunities: The Role of Cultural and Symbolic Capital

Ecopreneurs play a vital role in the creation of a more sustainable economy. Yet, we know little of how ecopreneurs mobilize and utilize their entrepreneurial capital to simultaneously create economic and ecological value. In our study, we use Bourdieu’s approach to capital to explore the role of cultural and symbolic capital in ecopreneuerial action. We adopt a qualitative approach with a multiple case study design. The selected sample consists of four ecopreneurs being laureates of green start-up competitions in Austria, acting in the food and waste management industry. Data were collected using semi-structured interviews. For data analysis, we employed a narrative approach. Both forms of capital, cultural and symbolic, play an important role in ecopreneuerial action. Within the former, its embodied (e.g. environmental values, experience in social and ecological projects) and objectified (e.g. bio-based products developed) forms are essential to transforming an ecological idea into business. Within the latter, multiple media coverage, awards, and organic certificates constitute the core actions to gain customers’ awareness and build reputation. Cultural capital is primarily converted into symbolic capital such as prizes and organic certificates. Symbolic capital, in turn, appears to be a core catalyzer for social capital and consequently economic capital. We contribute to the field of ecopreneurship by revealing the nature and mechanisms of capital mobilization by exploring green business opportunities.

Schlagworte: ecopreneurship; environmental entrepreneurship; cultural capital; symbolic capital; capital conversion; qualitative research; multiple case study
Publikationstyp: Beitrag in Sammelwerk (Autorenschaft)
Art der Veröffentlichung Online Publikation
Erschienen in: RENT XXXII Conference Proceedings
RENT XXXII Conference Proceedings
zur Publikation
 ( European Council for Small Business and Entrepreneurship; )
Erscheinungsdatum: 14.11.2018
Titel der Serie: -
Bandnummer: -
Erstveröffentlichung: Ja
Version: -
Seite: S. 1 - 15


ISSN: 2219-5572
DOI: -
AC-Nummer: -
Open Access
  • Online verfügbar (nicht Open Access)


Organisation Adresse
Fakultät für Wirtschaftswissenschaften
Institut für Innovationsmanagement und Unternehmensgründung
Universitätsstraße 65-67
9020 Klagenfurt
  -994050 , -994081
zur Organisation
Universitätsstraße 65-67
AT - 9020  Klagenfurt


  • 5020 - Wirtschaftswissenschaften
  • Nachhaltigkeit
  • Unternehmertum
Peer Reviewed
  • Ja
  • Science to Science (Qualitätsindikator: I)
Klassifikationsraster der zugeordneten Organisationseinheiten:
Arbeitsgruppen Keine Arbeitsgruppe ausgewählt


Organisation Adresse
Johannes Kepler Universität Linz
Altenberger Straße 69
4040 Linz
Österreich - Oberösterreich
Altenberger Straße 69
AT - 4040  Linz

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