Publication: How to present donations: the moderatin...
Master data
Title: | How to present donations: the moderating role of numeracy in cause-related marketing |
Subtitle: | |
Abstract: | |
Keywords: |
Publication type: | Article in journal (Authorship) |
Publication date: | 01.05.2016 (Print) |
Published by: |
Journal of Consumer Marketing
Journal of Consumer Marketing
(
Emerald Group Publishing Limited;
)
to publication |
Title of the series: | - |
Volume number: | 33 |
Issue: | - |
First publication: | Yes |
Version: | - |
Page: | pp. 153 - 161 |
Versionen
Keine Version vorhanden |
Publication date: | |
ISBN (e-book): | - |
eISSN: | - |
DOI: | http://dx.doi.org/10.1108/JCM-12-2014-1240 |
Homepage: | - |
Open access |
|
Publication date: | 01.05.2016 |
ISBN: | - |
ISSN: | 0736-3761 |
Homepage: | http://www.emeraldinsight.com/doi/full/10.1108/JCM-12-2014-1240 |
Authors
Janet Kleber (internal) | ||||
Arnd Florack
|
||||
Anja Chladek
|
Assignment
Organisation | Address | ||||
---|---|---|---|---|---|
Fakultät für Sozialwissenschaften
Institut für Psychologie Abteilung für Sozialpsychologie
|
AT - 9020 Klagenfurt |
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Subject areas | |
Research Cluster | No research Research Cluster selected |
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Peer reviewed |
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