Publication: Forty years of advertising research on ...
Master data
Title: | Forty years of advertising research on health issues: past learnings and future perspectives |
Subtitle: | |
Abstract: | Over the past 40 years, the IJA has addressed various societal and policy issues, amongst them health. In our contribution, we report a systematic review of how advertising in the health context has developed over the past 40 years and how research can be moved forward. For our review, we analyzed articles published in the three leading advertising journals: Journal of Advertising, International Journal of Advertising, and Journal of Advertising Research, concerning their key findings and future research directions. Our systematic review was conducted in correspondence with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement and the method adopted by Bergkvist and Langner (2019). Thus, we searched for articles published in the Journal of Advertising, International Journal of Advertising, and Journal of Advertising Research between 1981 and 2021. We used a keyword search to identify articles containing the word ‘health’ in the abstract and/or the title. A total of 83 articles were included in this review. For the synthesis of the key findings, we generated four thematic clusters which are (1) nutrition and food advertising, (2) direct-to-consumer and non-prescription drug advertising, (3) smoking prevention, and (4) trends in health advertising. With this paper, we deliver eight avenues of future research that may inspire and propel future research. |
Keywords: | health, health care, health advertising, systematic review, PRISMA |
Publication type: | Article in journal (Authorship) |
Publication date: | 20.10.2022 (Online) |
Published by: |
International Journal of Advertising
International Journal of Advertising
(
Taylor & Francis;
C. Taylor
)
to publication |
Title of the series: | - |
Volume number: | - |
Issue: | - |
First publication: | Yes |
Version: | - |
Page: | - |
Versionen
Keine Version vorhanden |
Publication date: | 20.10.2022 |
ISBN (e-book): | - |
eISSN: | - |
DOI: | http://dx.doi.org/10.1080/02650487.2022.2135347 |
Homepage: | - |
Open access |
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Assignment
Organisation | Address | ||||
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Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
|
AT - A-9020 Klagenfurt am Wörthersee |
||||
Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
|
AT - 9020 Klagenfurt |
Categorisation
Subject areas | |
Research Cluster | No research Research Cluster selected |
Citation index |
Information about the citation index: Master Journal List
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Peer reviewed |
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Publication focus |
Classification raster of the assigned organisational units:
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working groups | No working group selected |
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Projects: | No related projects |
Publications: | No related publications |
Events: | No related events |
Lectures: | No related lectures |