Publikation: Look Behind Me! Highly Informative Pict...

Stammdaten
Titel: Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow
Untertitel:
Kurzfassung: In this study, we investigated whether background information of a visual charity appeal can influence people’s motivation to donate and the hypothetical amount donated. Specifically, participants were presented with a charity appeal to help a local hospital respond to the Coronavirus Disease-19 (COVID-19) emergency depicting a man sitting on a bed in a hospital room. The number of visual details (i.e., medical equipment) depicted in the background was manipulated according to three conditions: (1) “High information” condition (i.e., a room full of medical equipment), (2) “low information” condition (i.e., room with few pieces of medical equipment), and (3) “no information” condition (i.e., non-contextual background). We investigated whether the number of visual background details would have increased the tangibility of the cause measured as the hospital’s adequate preparedness to deal with the COVID-19 emergency and severity of the patient’s medical conditions. We also investigated whether increased tangibility, elicited by a higher amount of background information, would heighten participants’ perceived impact of their donation and warm glow, which in turn would have led to increased motivation to donate and the amount donated. We found no significant direct effect of condition on the donated amount. However, path models revealed that more background information positively influenced participants’ motivation to donate and the amount donated indirectly through increased tangibility, impact, and warm glow. Finally, we showed that a higher risk perception of COVID-19 was associated with higher donations. Results are discussed in line with relevant literature.
Schlagworte: General Psychology
Publikationstyp: Beitrag in Zeitschrift (Autorenschaft)
Erscheinungsdatum: 06.04.2022 (Online)
Erschienen in: Frontiers in Psychology
Frontiers in Psychology
zur Publikation
 ( Frontiers Media S.A.; )
Titel der Serie: -
Bandnummer: 13
Heftnummer: -
Erstveröffentlichung: Ja
Version: -
Seite: -

Versionen
Keine Version vorhanden
Erscheinungsdatum: 06.04.2022
ISBN (e-book): -
eISSN: 1664-1078
DOI: http://dx.doi.org/10.3389/fpsyg.2022.800199
Homepage: -
Open Access
  • Online verfügbar (Open Access)

AutorInnen
Marta Caserotti
Forschungsaktivitäten
(extern)
Martina Vacondio
Martina.Vacondio@aau.at
Forschungsaktivitäten
zur Visitenkarte
(intern)
Maya Maze
Forschungsaktivitäten
(extern)
Giulia Priolo
Forschungsaktivitäten
(extern)

Zuordnung
Organisation Adresse
Fakultät für Sozialwissenschaften
  Institut für Psychologie
  Abteilung für Allgemeine Psychologie und Kognitionsforschung
Universitätsstrasse 65-67
9020 Klagenfurt
Österreich
  +43 463 2700 991603
   renate.malle@aau.at
http://cognition.aau.at/
zur Organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt

Kategorisierung
Sachgebiete
  • 501011 - Kognitionspsychologie
Forschungscluster
  • Humans in the Digital Age
Zitationsindex
  • Social Science Citation Index (SSCI)
Informationen zum Zitationsindex: Master Journal List
Peer Reviewed
  • Ja
Publikationsfokus
  • Science to Science (Qualitätsindikator: I)
Klassifikationsraster der zugeordneten Organisationseinheiten:
  • Für die zugeordneten Organisationseinheiten sind keine Klassifikationsraster vorhanden
Arbeitsgruppen Keine Arbeitsgruppe ausgewählt

Kooperationen
Organisation Adresse
Università degli Studi di Trento
38122 Trento
Italien - Alpen-Adria-Raum, insbes. Friaul-Julisch-Venetien, Venetien, Trentino-Südtirol
IT - 38122  Trento
University of Padua
Via 8 Febbraio 1848, 2
35122 Padova
Italien - Alpen-Adria-Raum, insbes. Friaul-Julisch-Venetien, Venetien, Trentino-Südtirol
Via 8 Febbraio 1848, 2
IT - 35122  Padova

Beiträge der Publikation
Keine verknüpften Publikationen vorhanden