Publication: Spoiled for choice: Consumer Confusion ...
Master data
| Title: | Spoiled for choice: Consumer Confusion in Internet-Based Mass Customization |
| Subtitle: | |
| Abstract: | |
| Keywords: |
| Publication type: | Article in journal (Authorship) |
| Publication date: | 2007 (Print) |
| Published by: |
Innovative Marketing
Innovative Marketing
(
)
to publication |
| Title of the series: | - |
| Volume number: | - |
| Issue: | - |
| First publication: | Yes |
| Page: | pp. 7 - 18 |
Versionen
| Keine Version vorhanden |
| Publication date: | 2007 |
| ISBN: | - |
| ISSN: | - |
| Homepage: | http://www.uni-klu.ac.at/mim/ |
Authors
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K. Matzler
No Data available
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M. Waiguny
No Data available
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J Füller
No Data available
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| Kurt Matzler (internal) |
| Martin Waiguny (internal) |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
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Universität Klagenfurt
Industriestiftungsinstitut eBusiness (biztec)
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AT - 9020 Klagenfurt am Wörthersee |
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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AT - 9020 Klagenfurt |
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| Citation index |
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| Peer reviewed |
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