Publication: Prognosis based on Customer Segments to...
Master data
| Title: | Prognosis based on Customer Segments to improve the estimation of Customer Lifetime Value |
| Subtitle: | |
| Abstract: | |
| Keywords: |
| Publication type: | Article in compilation (Authorship) |
| Publication date: | 09.2007 (Print) |
| Published by: |
4th Research Conference on Relationship Marketing and CRM
4th Research Conference on Relationship Marketing and CRM
(
European Institute for Advanced Studies in Management (EIASM);
EIASM
)
to publication |
| Title of the series: | - |
| Volume number: | - |
| First publication: | Yes |
| Page: | - |
Versionen
| Keine Version vorhanden |
| Publication date: | 09.2007 |
| ISBN: | - |
| ISSN: | - |
| Homepage: | - |
Authors
|
A. Toschkov
No Data available
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M. Waiguny
No Data available
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G. Mödritscher
No Data available
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W Mussnig
No Data available
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|
| Anita Toschkov (internal) |
| Werner Mussnig (internal) |
| Martin Waiguny (internal) |
| Gernot Mödritscher (internal) |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
|
Universität Klagenfurt
Industriestiftungsinstitut eBusiness (biztec)
|
AT - 9020 Klagenfurt am Wörthersee |
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Controlling und Strategische Unternehmensführung
|
AT - 9020 Klagenfurt |
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|
Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
|
AT - 9020 Klagenfurt |
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| Peer reviewed |
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