Publication: Markenführung und Controlling - Der Mar...
Master data
| Title: | Markenführung und Controlling - Der Markenwert in der Balanced Scorecard |
| Subtitle: | |
| Abstract: | |
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| Publication type: | Article in compilation (Authorship) |
| Publication date: | 2006 (Print) |
| Published by: |
Werbe- und Markenforschung - Meilensteine, State of the Art, Perspektiven
Werbe- und Markenforschung - Meilensteine, State of the Art, Perspektiven
(
Verlag Dr. Th. Gabler;
H. Strebinger, A. Mayerhofer, W. Kurz
)
to publication |
| Title of the series: | - |
| Volume number: | - |
| First publication: | Yes |
| Page: | pp. 487 - 520 |
Versionen
| Keine Version vorhanden |
| Publication date: | 2006 |
| ISBN: |
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| ISSN: | - |
| Homepage: | - |
Authors
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Kropfberger
No Data available
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D.
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Mödritscher
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G.
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Waiguny
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M
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| Martin Waiguny (internal) |
| Gernot Mödritscher (internal) |
| Dietrich Kropfberger (internal) |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
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Universität Klagenfurt
Industriestiftungsinstitut eBusiness (biztec)
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AT - 9020 Klagenfurt am Wörthersee |
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Controlling und Strategische Unternehmensführung
|
AT - 9020 Klagenfurt |
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