How material and experiential purchases...

Master data

• English

Title:	How material and experiential purchases affect happiness. A comparative study
Description:	Im Rahmen dieses Projekts wird untersucht, wie sich der Kauf von materiellen Gütern und von Erfahrungsgütern auf das Glück(sempfinden) von Konsumentinnen und Konsumenten auswirkt und welche Rolle Marken in diesem Zusammenhang spielen. Das Forschungsprojekt wird in Kooperation mit Prof. Wiktor Razmus vom Department of General Psychology an der Catholic University of Lublin in Polen durchgeführt.
Keywords:	Konsumentenverhalten, Brand Engagement, Brand-Engagement-in-Self-Concept, Glücksforschung

Short title:	Consumption and the pursuit of happiness
Period:	01.06.2020 - 31.05.2022
Contact e-mail:	sonja.grabner@aau.at
Homepage:	-

Employees

Employees	Role	Time period
Sonja Grabner-Kräuter Sonja.Grabner@aau.at Abteilung für Marketing und Internationales Management Research activities To visiting card (internal)	Project leader (Authorised Person)	01.06.2020 - 31.05.2022
Wiktor Razmuns Poland Research activities (external)	Cooperation partner	01.06.2020 - 31.12.2021

Categorisation

Project type	Research funding (on request / by call for proposals)
Funding type	§27
Research type	Applied research
Subject areas	502019 - Marketing
Research Cluster	No research Research Cluster selected
Gender aspects	Genderrelevance not selected
Project focus	Science to Science (Quality indicator: I) Classification raster of the assigned organisational units: Abteilung für Marketing und Internationales Management
working groups	No working group selected

Funding

Funding program
Verein zur Förderung des Instituts für Wirtschaftswissenschaften Organisation: Verein zur Förderung der Wirtschaftswissenschaften der Alpen-Adria Universität Klagenfurt Organisation: Verein zur Förderung der Wirtschaftswissenschaften der Alpen-Adria Universität Klagenfurt

Cooperations

Organisation	Address
The John Paul II Catholic University of Lublin Al. Racławickie 14 20-950 Lublin Poland	Al. Racławickie 14 PL - 20-950  Lublin

Research activities

All related research activities to this project are shown here. With the link below, you can view them in the search view where you are also able to export them.

Show related search activities in search

Projects	No related projects
Publications	Buying happiness: How brand engagement in self-concept affects purchase happiness Buying happiness: How brand engagement in self-concept affects purchase happiness (2022) W. Razmus, S. Grabner-Kräuter, M. Kostyra, A. Zawadzka Psychology & Marketing No Publisher selected to publication
Events	No related events
Lectures	No related lectures