Projekt: Minority languages and cultures as an e...
Stammdaten
| Minority languages and cultures as an economic resource in local branding and tourism promotion | |
| Beschreibung: | The project examines a variety of ways in which minority languages are employed in local place branding and tourism promotion. The research will be focused on comparing how language resources are employed for the purposes of tourism in Zadar (Croatia) and in the Austrian provinces of Burgenland, Carinthia and Styria. While members of several officially recognized national minorities live in Zadar, the city is the home to two nowadays severely endangered, but officially unrecognized, minority language communities – the Arbanasi and the Zaratino speakers. In the Austrian regions the situation is different in that the Croatian and Slovenian minorities in Austria are institutionally recognized, and their members have started including their heritage culture in the tourist offer of particular places. The project research will thus consider and contrast, on the one hand, the place of minority languages often perceived as central aspects of minority cultures in one tourism-oriented urban centre in Croatia with their place in less urbanized regions in Austria. This will be done by applying an ethnographic methodological approach combined with multimodal discourse analysis in order to grasp multiple ways in which local communities and tourist centers rely on language commodification in place branding and tourism promotion. |
| Schlagworte: | minority languages, sociolinguistics, heritage culture, language maintenance, branding and language, discourse analysis |
| Kurztitel: | Minority languages in tourism promotion |
| Zeitraum: | 01.01.2022 - 31.12.2023 |
| Kontakt-Email: | - |
| Homepage: | - |
MitarbeiterInnen
| MitarbeiterInnen | Funktion | Zeitraum |
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| Ursula Doleschal (intern) |
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| Michaela Gindl (intern) |
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| Lisa Rieger (intern) |
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| Luca Melchior (intern) |
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| Mirjam Resztej (extern) |
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Zuordnung
| Organisationseinheit | ||||
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Fakultät für Kultur- und Bildungswissenschaften
Institut für Slawistik
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Kategorisierung
| Projekttyp | Forschungsförderung (auf Antrag oder Ausschreibung) |
| Förderungstyp | §27 |
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| Sachgebiete | |
| Forschungscluster | Kein Forschungscluster ausgewählt |
| Genderrelevanz | 50% |
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Klassifikationsraster der zugeordneten Organisationseinheiten:
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Finanzierung
| Förderprogramm | |||
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Wissenschaftlich-Technische Zusammenarbeit (WTZ)
Organisation: Österreichischer Austauschdienst GmbH (OeAD) |
Kooperationen
| Organisation | Adresse | ||
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Universität Wien
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AT - 1010 Wien |
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Universität Zadar
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HR
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Forschungsaktivitäten
(Achtung: Externe Aktivitäten werden im Suchergebnis nicht mitangezeigt)
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