Master data

Identifying cognitive processes in human decision-making in a digital environment
Description:

Cognitive modelling combines both, elements of artificial intelligence systems and cognitive psychology and was developed to identify underlying concepts of information processing. One of the main goals of the current project is to enhance the predictive and descriptive power of cognitive models. Cognitive modelling is a suitable approach for capturing and predicting decisions in different contexts, such as decisions related to buying online products, choosing a movie on a streaming service platform or selecting a cooking recipe from a variety of different recipes provided by, for instance, a cooking app. Utilizing advanced measurement methods such as precise reaction times or eye tracking in a digital environment will help to improve fundamental research on human decision-making.

Keywords: Decision making, heuristics, sequential sampling
Short title: Cognitive processes
Period: 13.01.2020 - 12.01.2023
Contact e-mail: lars.reich@aau.at
Homepage: -

Employees

Employees Role Time period
Lars Reich (internal)
  • PhD student
  • Project leader
  • 13.01.2020 - 12.01.2023
  • 13.01.2020 - 12.01.2023
Bartosz Gula (internal)
  • Research staff
  • Project leader
  • 13.01.2020 - 12.01.2023
  • 13.01.2020 - 12.01.2023

Categorisation

Project type Current focus of work
Funding type Other
Research type
  • Fundamental research
  • Applied research
Subject areas
  • 501011 - Cognitive psychology
  • 501006 - Experimental psychology
Research Cluster
  • Humans in the Digital Age
Gender aspects Genderrelevance not selected
Project focus
  • Science to Science (Quality indicator: n.a.)
Classification raster of the assigned organisational units:
  • No classification raster available for the assigned organisational units.
working groups
  • DECIDE (Decision-making in a digital environment)
  • Cognitive Psychology

Funding

No available funding programs

Cooperations

No partner organisations selected