Identifying cognitive processes in huma...

Cognitive modelling combines both, elements of artificial intelligence systems and cognitive psychology and was developed to identify underlying concepts of information processing. One of the main goals of the current project is to enhance the predictive and descriptive power of cognitive models. Cognitive modelling is a suitable approach for capturing and predicting decisions in different contexts, such as decisions related to buying online products, choosing a movie on a streaming service platform or selecting a cooking recipe from a variety of different recipes provided by, for instance, a cooking app. Utilizing advanced measurement methods such as precise reaction times or eye tracking in a digital environment will help to improve fundamental research on human decision-making.