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Project: Einfluss der Persönlichkeit auf die Kun...

Master data

German

Title:	Einfluss der Persönlichkeit auf die Kundenzufriedenheit
Description:	In der Literatur wird von verschiedenen Autoren eine Dreifaktorenstruktur der Kundenzufriedenheit konzipiert: Basis-, Leistungs- und Begeisterungsfaktoren. In diesem Forschungsprojekt werden Persönlichkeitseigenschaften mit der Faktorstruktur der Kundenzufriedenheit verknüpft. Dabei wird insbesondere der Einfluss von Neurotizismus, Extraversion und Verträglichkeit auf die Faktorstruktur der Kundenzufriedenheit in verschiedenen Branchen analysiert.
Keywords:	Big-Five, Kano-Modell, Faktorstruktur der Kundenzufriedenheit, Kundenzufriedenheit, Persönlichkeit

Short title:	Persönlichkeit und Kundenzufriedenheit
Period:	01.01.2006 - 31.12.2022
Contact e-mail:	sonja.bidmon@aau.at
Homepage:	http://www.aau.at/mim

Employees

Role

Time period

(internal)

Project leader

01.01.2006 - 31.08.2016

Assignment

Organisational unit

Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung

Categorisation

Project type	Current focus of work
Funding type	Other
Research type	Fundamental research Applied research
Subject areas	502020 - Market research 502019 - Marketing 5010 - Psychology
Research Cluster	Entrepreneurship
Gender aspects	30%
Project focus	Science to Science (Quality indicator: I) Classification raster of the assigned organisational units: Abteilung für Marketing und Internationales Management
working groups	No working group selected

Funding

No available funding programs

Cooperations

No partner organisations selected

Research activities

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Projects	No related projects
Publications	The influence of extraversion on the categorisation of customer satisfaction factors for banking services The influence of extraversion on the categorisation of customer satisfaction factors for banking services (2014) S. Bidmon Proceedings of the 13th International Conference Marketing Trends No Publisher selected to publication How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? (2015) S. Bidmon, J. Allaoui Proceedings of the 14th International Conference on Research in Advertising (ICORIA) No Publisher selected to publication Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment (2015) J. Röttl, S. Bidmon, J. Allaoui Proceedings of the 44th EMAC Conference No Publisher selected to publication Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment (2015) J. Röttl, S. Bidmon, J. Allaoui Proceedings of the 44th EMAC Conference No Publisher selected to publication Customer satisfaction with online banking: Effects of gender on the relationship between factor level and overall satisfaction Customer satisfaction with online banking: Effects of gender on the relationship between factor level and overall satisfaction (2016) S. Bidmon, R. Petz Proceedings of the 15th International Conference on Research in Advertising (ICORIA) No Publisher selected to publication Customer Satisfaction with Online Banking: Effects of Personality Traits (Openness to Experience and Neuroticism) on the Relationship Between Factor Level and Overall Satisfaction Customer Satisfaction with Online Banking: Effects of Personality Traits (Openness to Experience and Neuroticism) on the Relationship Between Factor Level and Overall Satisfaction (2016) S. Bidmon, R. Petz EMAC 2016 No Publisher selected to publication A Gender Perspective on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider A Gender Perspective on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider (2018) S. Bidmon Proceedings of the 17th International Marketing Trends Conference (IMTC) 2018 No Publisher selected to publication Customer Satisfaction with Online Banking: Effects of Personality Traits (Openness to Experience and Neuroticism) on the Relationship Between Factor Level and Overall Satisfaction Customer Satisfaction with Online Banking: Effects of Personality Traits (Openness to Experience and Neuroticism) on the Relationship Between Factor Level and Overall Satisfaction (2016) S. Bidmon, R. Petz EMAC 2016 No Publisher selected to publication Extraversion, Neuroticism and Customer Satisfaction Extraversion, Neuroticism and Customer Satisfaction (2018) S. Bidmon, C. Franz Proceedings of the 47th EMAC Conference 2018 No Publisher selected to publication
Events	No related events
Lectures	The influence of extraversion on the categorisation of customer satisfaction factors for banking services The influence of extraversion on the categorisation of customer satisfaction factors for banking services S. Bidmon Österreich since 24.01.2014 To Lecture Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment J. Röttl, S. Bidmon Österreich since 28.05.2015 To Lecture Price fairness, personality traits and emotions Price fairness, personality traits and emotions K. Matzler, S. Bidmon, R. Faullant, M. Fladnitzer, S. Grabner-Kräuter, A. Schwarz-Musch Österreich since 25.05.2005 To Lecture How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? S. Bidmon, J. Allaoui Österreich since 03.07.2015 To Lecture Agreeableness and Customer Satisfaction: Effects of Customer Personality on the Relationship Between Factor Level and Overall Satisfaction With Banking Services Agreeableness and Customer Satisfaction: Effects of Customer Personality on the Relationship Between Factor Level and Overall Satisfaction With Banking Services S. Bidmon Österreich since 04.06.2014 To Lecture Customer Satisfaction with Online Banking: Effects of Personality Traits (Openness to Experience and Neuroticism) on the Relationship Between Factor Level and Overall Satisfaction Customer Satisfaction with Online Banking: Effects of Personality Traits (Openness to Experience and Neuroticism) on the Relationship Between Factor Level and Overall Satisfaction S. Bidmon, R. Petz Österreich since 27.05.2016 To Lecture Customer satisfaction with online banking: Effects of gender on the relationship between factor level and overall satisfaction Customer satisfaction with online banking: Effects of gender on the relationship between factor level and overall satisfaction S. Bidmon, R. Petz Österreich since 02.07.2016 To Lecture Extraversion, Neuroticism and Customer Satisfaction: Effects of Personality on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider Extraversion, Neuroticism and Customer Satisfaction: Effects of Personality on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider S. Bidmon, C. Franz since 30.05.2018 To Lecture A Gender Perspective on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider A Gender Perspective on the Relationship Between Factor Level and Overall Satisfaction With the Mobile Service Provider S. Bidmon Paris , Frankreich since 20.01.2018 To Lecture