Project: Customer Engagement Behavior in Online ...
Master data
Customer Engagement Behavior in Online Social Networks | |
Description: | In diesem Forschungsprojekt wird untersucht, welche Faktoren das Konsumentenverhalten in Zusammenhang mit Unternehmen und/oder Marken in sozialen Netzwerken im Internet beeinflussen. |
Keywords: | Customer engagement behavior, social networking sites |
Short title: | n.a. |
Period: | 01.03.2011 - 31.12.2014 |
Contact e-mail: | - |
Homepage: | - |
Employees
Employees | Role | Time period |
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Sofie Bitter (internal) |
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Sonja Grabner-Kräuter (internal) |
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Assignment
Organisational unit | ||
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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Categorisation
Project type | Current focus of work |
Funding type | Other |
Research type |
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Subject areas | |
Research Cluster |
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Gender aspects | 30% |
Project focus |
Classification raster of the assigned organisational units:
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working groups | No working group selected |
Funding
No available funding programs
Cooperations
No partner organisations selected
Research activities
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Events | No related events |
Lectures | No related lectures |