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Project: Consumer Behavior & Decision Modeling f...

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German

Title:	Consumer Behavior & Decision Modeling for Recommender Systems - COHAVE
Description:	Recommender Systeme unterstützen Benutzer im Internet bei der bedarfsgerechten Identifikation von Produkten und Dienstleistungen (bspw. Digitalkameras oder Finanzdienstleistungen). Basistechnologien zur Berechnung von Produktempfehlungen sind bereits etabliert (Collaborative Filtering, Content-based Filtering und Knowledge-based Recommender Systeme), berücksichtigen jedoch nur punktuell Aspekte von Verkaufssituationen, z.B. werden Ähnlichkeiten zwischen Kundeninteressen als primäre Basis für die Berechnung weiterer Empfehlungen herangezogen. Von keinem dieser Ansätze wird jedoch die aktuelle Verkaufssituation ganzheitlich berücksichtigt, bei der neben den Anforderungen des Kunden Aspekte wie Wissensstand, Vertrauen, verfügbare Zeit, oder die Aufnahmefähigkeit eine wesentliche Rolle spielen. Gerade solche Dimensionen eines Verkaufsgespräches werden in psychologischen Theorien über das Kundenverhalten in Kaufsituationen betrachtet und bieten eine perfekte Basis für Verbesserungen der Interaktionsmechanismen von Recommender Systemen. Die Ziele von COHAVE sind 1. die Entwicklung einer Dialogkomponente, die nach psychologischen Theorien den Benutzer im Beratungsprozess begleitet und zielgerichtet Maßnahmen zur Erreichung von Zielsetzungen wie bspw. Minimierung des Zeitaufwandes oder Steigerung des Interesses setzt 2. die Realisierung einer Wissenserwerbskomponente, die psychologische Aspekte bei der Entwicklung von wissensbasierten Recommender Anwendungen berücksichtigt 3. die Evaluierung der implementierten Komponenten im Rahmen entsprechender Testreihen.
Keywords:	Decision Technologies, Knowledge-based recommender systems, Consumer Buying Behavior

Short title:	n.a.
Period:	01.08.2006 - 31.03.2011
Contact e-mail:	alexander.felfernig@uni-klu.ac.at
Homepage:	http://cohave.ifit.uni-klu.ac.at/home/

Employees

Role

Time period

(internal)

Research staff

01.08.2006 - 31.03.2011

(internal)

Research staff

01.08.2006 - 31.03.2011

(internal)

Project leader

01.08.2006 - 31.03.2011

(internal)

Research staff

01.08.2006 - 31.03.2011

(internal)

Research staff

01.08.2006 - 31.03.2011

(internal)

Research staff

01.08.2006 - 31.03.2011

(internal)

Project leader
Coordinator

01.08.2006 - 31.03.2011
01.08.2006 - 31.03.2011

(internal)

Research staff

01.08.2006 - 31.03.2011

(internal)

Research staff

01.08.2006 - 31.03.2011

Assignment

Organisational unit

Fakultät für Sozialwissenschaften
Institut für Psychologie

Fakultät für Technische Wissenschaften

Categorisation

Project type	Research funding (on request / by call for proposals)
Funding type	§27
Research type	Fundamental research Applied research
Subject areas	5521 - Cognitive psychology * 1122 - Artificial intelligence *
Research Cluster	Human centered computing and design
Gender aspects	0%
Project focus	Science to Science (Quality indicator: n.a.) Classification raster of the assigned organisational units: Institut für Informatik-Systeme Institut für Artificial Intelligence und Cybersecurity
working groups	Interaktive Systeme

Funding

Funding program

Cooperations

Organisation

Address

Alpenstraße 70
AT - 5033 Salzburg

Lakeside B01
AT - 9020 Klagenfurt

Research activities

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Publications	An Empirical Study on Consumer Behavior in the Interaction with Knowledge-based Recommender Applications An Empirical Study on Consumer Behavior in the Interaction with Knowledge-based Recommender Applications (2006) B. Gula, A. Felfernig IEEE Joint Conference on E-Commerce Technology (CEC06) and Enterprise Computing, E-Commerce and E-Services (EEE06). San Francisco No Publisher selected to publication An Integrated Environment for the Development of Knowledge-Based Recommender Applications An Integrated Environment for the Development of Knowledge-Based Recommender Applications (2006) D. Jannach, M. Zanker, G. Friedrich, A. Felfernig International Journal of Electronic Commerce - Special Issue: Recommender Systems No Publisher selected to publication Reihenfolgeeffekte bei Produktattributen - Eine Pilotstudie zur Untersuchung von Reihenfolgeeffekten im Kontext von Recommender Systemen Reihenfolgeeffekte bei Produktattributen - Eine Pilotstudie zur Untersuchung von Reihenfolgeeffekten im Kontext von Recommender Systemen (2007) R. Melcher, E. Teppan, O. Vitouch, S. Strauß, B. Gula, A. Felfernig, G. Leitner Beiträge zur 49. Tagung experimentell arbeitender Psychologen No Publisher selected to publication Knowledge-based recommender technologies for marketing and sales Knowledge-based recommender technologies for marketing and sales (2007) A. Felfernig, E. Teppan, B. Gula International Journal of Pattern Recognition and Artificial Intelligence No Publisher selected to publication Persuasive Recommendation: Serial Position Effects in Knowledge-Based Recommender Systems Persuasive Recommendation: Serial Position Effects in Knowledge-Based Recommender Systems (2007) G. Friedrich, O. Vitouch, A. Felfernig, S. Strauß, G. Leitner, B. Gula, E. Teppan, R. Melcher, M. Hitz, T. Kruggel Persuasive Technology No Publisher selected to publication Automated Debugging of Utility Constraints in Recommender Knowledge Bases Automated Debugging of Utility Constraints in Recommender Knowledge Bases (2007) G. Friedrich, E. Teppan, A. Felfernig 18th International Workshop on Principles of Diagnosis No Publisher selected to publication A Short Survey of Recommendation Technologies in Travel and Tourism A Short Survey of Recommendation Technologies in Travel and Tourism (2006) E. Teppan, S. Gordea, A. Felfernig, M. Zanker, D. Jannach ÖGAI Journal No Publisher selected to publication Knowledge Representations for the Interactive Selling of Financial Services Knowledge Representations for the Interactive Selling of Financial Services (2006) T. Kruggel, K. Isak, A. Felfernig, G. Kreutler, E. Teppan Information Systems and E-Business Management No Publisher selected to publication A Dominance Model for the Calculation of Decoy Products in Recommendation Environments A Dominance Model for the Calculation of Decoy Products in Recommendation Environments (2008) R. Melcher, B. Gula, G. Leitner, E. Teppan, A. Felfernig, M. Maier Proceedings of the AISB 2008 Symposium on Persuasive Technology No Publisher selected to publication User Acceptance of Knowledge-based Recommenders User Acceptance of Knowledge-based Recommenders (2007) E. Teppan, A. Felfernig, B. Gula Machine Perception and Artificial Intelligence No Publisher selected to publication Knowledge Acquisition for Configurable Products and Services Knowledge Acquisition for Configurable Products and Services (2008) A. Felfernig Studies in Computational Intelligence No Publisher selected to publication Constraint-based Recommender Systems: Technologies and Research Issues Constraint-based Recommender Systems: Technologies and Research Issues (2008) A. Felfernig Proceedings of the 10th international conference on Electronic commerce, Innsbruck, Austria, Aug. 19-22 2008 No Publisher selected to publication Intelligent Debugging and Repair of Utility Constraint Sets in Knowledge-based Recommender Applications Intelligent Debugging and Repair of Utility Constraint Sets in Knowledge-based Recommender Applications (2008) A. Felfernig, G. Friedrich, E. Teppan, K. Isak Proceedings of the 13th ACM International Conference on Intelligent User Interfaces, Canary Islands, Spain, Jan. 13-16, 2008 No Publisher selected to publication Persuasion in Knowledge-based Recommendation Persuasion in Knowledge-based Recommendation (2008) B. Gula, M. Maier, A. Felfernig, E. Teppan, R. Melcher, G. Leitner Proceedings of the 2nd International Conference on Persuasive Technologies (Persuasive 2008), Oulu, Finland, June 4-6, 2008 No Publisher selected to publication Automated Debugging of Recommender User Interface Descriptions Automated Debugging of Recommender User Interface Descriptions (2008) E. Teppan, K. Schekotihin, K. Isak, D. Jannach, A. Felfernig, G. Friedrich Journal of Applied Intelligence No Publisher selected to publication Calculating Decoy Items in Utility-based Recommendation Calculating Decoy Items in Utility-based Recommendation (2009) E. Teppan Next Generation Applied Intelligence No Publisher selected to publication Impacts of Decoy Elements on Result Set Evaluation in Knowledge-Based Recommendation Impacts of Decoy Elements on Result Set Evaluation in Knowledge-Based Recommendation (2009) E. Teppan International Journal of Advanced Intelligence Paradigms No Publisher selected to publication Utility-Based Repair of Inconsistent Requirements Utility-Based Repair of Inconsistent Requirements (2009) M. Mandl, A. Felfernig, M. Mairitsch, E. Teppan Next Generation Applied Intelligence No Publisher selected to publication Minimization of Product Utility Estimation Errors in Recommender Result Set Evaluations Minimization of Product Utility Estimation Errors in Recommender Result Set Evaluations (2009) E. Teppan, A. Felfernig International Joint Conference on Web Intelligence and Intelligent Agent Technology No Publisher selected to publication Automated debugging of recommender user interface descriptions Automated debugging of recommender user interface descriptions (2009) D. Jannach, K. Schekotihin, G. Friedrich, K. Isak, E. Teppan, A. Felfernig Applied Intelligence No Publisher selected to publication
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